Shafly, F.N. and Wibowo, J. 2026. Social Media-Based Digital Marketing Strategies to Increase Purchasing Decisions: Literature Review. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL. 4, 4 (Jul. 2026), 862–881. DOI:https://doi.org/10.55047/jekombital.v4i4.1202.