Valepi, D. A., & Rahmidani, R. (2025). The Influence of Twice Brand Ambassador and Korean Wave on Scarlett Product Purchase Decisions With Brand Image as a Mediating Variable. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, 4(1), 154-165. https://doi.org/10.55047/jekombital.v4i1.1018