Nguyen Thi Thu, T., & Thi, H. D. (2026). Factors Influencing Young Consumers’ Purchasing Decisions on TikTok Shop in Vietnam: The Role of Advertising Attributes. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, 4(3), 696-708. https://doi.org/10.55047/jekombital.v4i3.1171