Pramesti, H., Jaya, U. A., Albar, F. M., Chrisulianti, R., & Wulandari, D. (2025). BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, 3(4), 492-506. https://doi.org/10.55047/jekombital.v3i4.932