BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, [S. l.], v. 3, n. 4, p. 492–506, 2025. DOI: 10.55047/jekombital.v3i4.932. Disponível em: https://transpublika.co.id/ojs/index.php/JEKOMBITAL/article/view/932. Acesso em: 4 mar. 2026.