The Influence of Twice Brand Ambassador and Korean Wave on Scarlett Product Purchase Decisions With Brand Image as a Mediating Variable. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, [S. l.], v. 4, n. 1, p. 154–165, 2025. DOI: 10.55047/jekombital.v4i1.1018. Disponível em: https://transpublika.co.id/ojs/index.php/JEKOMBITAL/article/view/1018. Acesso em: 4 mar. 2026.