From Influence to Intention: How Peer Dynamics and Viral Marketing Shape Gen-Z Food Purchasing Through Brand Awareness. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, [S. l.], v. 4, n. 2, p. 499–510, 2026. DOI: 10.55047/jekombital.v4i2.1099. Disponível em: https://transpublika.co.id/ojs/index.php/JEKOMBITAL/article/view/1099. Acesso em: 4 mar. 2026.