YUDANEGARA, Aditya; MUNAWAR, Fansuri; HAPSARI, Ayuningtyas Yuli. The Role of Artificial Intelligence in Social Media Marketing Activities on Online Purchase Intention of the Digital Generation in Indonesia. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, [S. l.], v. 4, n. 3, p. 744–762, 2026. DOI: 10.55047/jekombital.v4i3.1179. Disponível em: https://transpublika.co.id/ojs/index.php/JEKOMBITAL/article/view/1179. Acesso em: 25 may. 2026.