ALBAR, Fauzan Manafi; HODIJAH, Cucu; CHRISULIANTI, Rizki; RASPATI, Galih; JAYA, Umban Adi. The Influence of Online Customer Reviews and Live Streaming on Impulsive Buying Among Generation Z. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, [S. l.], v. 4, n. 3, p. 726–743, 2026. DOI: 10.55047/jekombital.v4i3.1182. Disponível em: https://transpublika.co.id/ojs/index.php/JEKOMBITAL/article/view/1182. Acesso em: 25 may. 2026.