SAFIRA, Regita Rizki; ALEXANDRI, Moh. Benny; RIVANI, Rivani. The Effect of Electronic Word-of-Mouth (eWOM) on TikTok on Fudgybro Purchase Intention Among Generation Z in South Jakarta. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, [S. l.], v. 5, n. 1, p. 75–91, 2026. DOI: 10.55047/jekombital.v5i1.1221. Disponível em: https://transpublika.co.id/ojs/index.php/JEKOMBITAL/article/view/1221. Acesso em: 5 oct. 2026.