PRAMESTI, H.; JAYA, U. A.; ALBAR, F. M.; CHRISULIANTI, R.; WULANDARI, D. BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, v. 3, n. 4, p. 492-506, 7 May 2025.