Pramesti, H., Jaya, U. A., Albar, F. M., Chrisulianti, R. and Wulandari, D. (2025) “BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION”, JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, 3(4), pp. 492-506. doi: 10.55047/jekombital.v3i4.932.