Dibda, A., and H. A. Ahmad. “The Role of Visual Imagery in Building Brand Image and Consumer Purchase Intention in the Era of Social Media: A Literature Review”. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, Vol. 4, no. 1, July 2025, pp. 70-81, doi:10.55047/jekombital.v4i1.981.