JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL

STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA TUJU TUJU COFFEE

Sheyvandra Ovyanti, Susi Andrini — Fri, 18 Apr 2025 03:26:29 +0000

This study aims to determine and analyze the Public Relations Strategy in Maintaining the Image of Tuju Tuju Coffee which is known as Palm Sugar Milk Coffee with a strong coffee flavor called ‘Kopi Yang DiTuju.’ This study uses a descriptive qualitative method with data collection of participant observation, in-depth interviews and documentation. The sources in this study consisted of key informants, namely the Owner and Public Relations of Tuju Tuju Coffee and three supporting informants, namely the barista of Tuju Tuju Coffee, a professional barista and loyal customers. Data analysis uses four concepts of Public Relations Strategy stages from (Cutlip, Center and Broom). The results of this study in the first phase, the image is formed through trust built by customers with the problem of how to maintain the image and consistency of the strong taste of Palm Sugar Milk Coffee - ‘Kopi Yang DiTuju. The second phase is planning and programming, namely by selecting quality coffee beans, looking for human resources (baristas), innovating and participating in events/exhibitions. In the third phase, taking action and communication, namely maintaining relationships with farmers, cooking coffee beans, baristas calibrating, innovating with mobile coffee carts and participating in coffee events to build relationships and public trust. The fourth phase evaluates the program, by providing assessments and implementations and the results of the programs that have been implemented. Thus, Tuju Tuju Coffee demonstrates that its brand image aligns with customer perceptions of consistent, strong-tasting palm sugar milk coffee.

THE ROLE OF FINANCIAL RESILIENCE FACTORS ON FINANCIAL MANAGEMENT BEHAVIOR IN CENTRAL UMKM ACTORS STRAIGHT WOVEN CRAFTS IN CAWAS DISTRICT KLATEN DISTRICT

Edi Wibowo, Akbar Febrianto — Sat, 03 May 2025 06:32:44 +0000

In the field of economics, the concept of financial management behavior is highly regarded. It encompasses all aspects of acquiring, utilizing, and managing funds within a company. The focus of this study is to examine how financial knowledge, income, financial attitudes, and personality impact the financial management behavior of MSMEs operating in lurik weaving craft centers in Cawas District, Klaten Regency. The subjects of this research were 94 MSMEs at the lurik weaving craft center in Cawas District, Klaten Regency. Various data analysis methods were utilized including multiple linear regression, t-test, F-test, and coefficient of determination. The findings of the study indicate that there is a notable impact of financial literacy on the financial management practices of micro, small, and medium enterprises (MSMEs) in the lurik weaving industry in Cawas District, Klaten Regency. The level of income plays a vital role in shaping the financial management practices of small and medium enterprises operating within the lurik weaving craft centers in Cawas District, Klaten Regency. The attitudes towards finances also play a crucial role in determining the financial management behavior of MSMEs in these areas. Additionally, the personality traits of individuals involved in running MSMEs at lurik weaving craft centers in Cawas District, Klaten Regency have a significant impact on their financial management practices.

THE ROLE OF INFORMATION CREDIBILITY IN EWOM ON SOCIAL MEDIA TOWARD ONLINE PURCHASE INTENTION OF BOYCOTTED AMERICAN PRODUCTS: A CASE STUDY ON GEN Z

Aprillia Dwi Azhari, Ulfia Dwi Nur Kholif, Lily Leonita — Tue, 06 May 2025 06:49:15 +0000

Social media is becoming a crucial digital information ecosystem, with electronic word of mouth (eWOM) significantly influencing consumer decisions. eWOM spreads information quickly to a wide audience, facilitating product comparison, but poses challenges in distinguishing credible information. This study aims to analyze the role of information credibility, attitude towards information, and eWOM in influencing online purchase intention of boycotted American products. Using quantitative research methods and an associative approach, data was collected through an online survey of 200 gen Z consumers, who are individuals aged 12-27 years old, active users of social media, and have knowledge of the boycott. Data analysis was carried out using the PLS-SEM technique with SmartPLS software. The results showed that information credibility positively affects information usefulness, online purchase intention, and information adoption. Information usefulness contributes positively to attitude and adoption, although it is not significant to online purchase intention. Attitude towards information has a positive effect on adoption, but not on purchase intention. This research emphasizes the importance of credibility and information usefulness in influencing attitudes and adoption, although not all relationships contribute directly to online purchase intentions.

THE INFLUENCE OF FREE SHIPPING OFFERS AND SHOPEE ADVERTISEMENTS ON PURCHASING DECISIONS FOR FACULTY OF ECONOMICS, PANCA MARGA UNIVERSITY PROBOLINGGO STUDENTS

Sat, 03 May 2025 09:58:33 +0000

The objective of this study is to investigate how free shipping deals and Shopee adverts impact the buying choices of students studying at Panca Marga University's Faculty of Economics in Probolinggo. Specifically, it explores both the combined and individual effects of these promotional strategies. A quantitative, descriptive approach was adopted, with data gathered via questionnaires distributed to a randomly selected sample of students. The study employed various analytical tools, including validity and reliability tests, alongside classical assumption tests such as multicollinearity, heteroscedasticity, autocorrelation, and hypothesis testing. Results from the validity test confirmed all questionnaire items were valid (r > 0.197), while the reliability test yielded consistent outcomes (Cronbach’s alpha > 0.60). The data was normally distributed as per the normality test. Multicollinearity analysis showed no significant correlation among independent variables, indicating a robust regression model. Additionally, tests for heteroscedasticity and autocorrelation confirmed the absence of both issues. Hypothesis testing using the t-test revealed that the free shipping promotion significantly influenced purchasing behavior (t = 4.09 > t-table = 1.985, sig. = 0.048 ≤ 0.05). Likewise, Shopee advertisements demonstrated a notable effect on purchasing decisions (t = 2.407 > t-table = 1.985, sig. = 0.000 ≤ 0.05). Overall, the findings suggest that both free shipping offers and Shopee advertising play a significant role in shaping consumer choices among university students.

TOURISM DEVELOPMENT STRATEGY OF MAHORO ISLAND IN SITARO REGENCY, NORTH SULAWESI

Angelina T. Palandung, Maria Heny Pratiknjo, Very Yohanis Londa — Tue, 06 May 2025 08:43:44 +0000

This study examines the potential for tourism development on Mahoro Island, located in the Siau Tagulandang Biaro (Sitaro) Regency of North Sulawesi. 3A approach which focuses on attractions, amenities, and accessibility is utilized. The research adopts a qualitative methodology and follows systematic data analysis procedures as outlined by Miles and Huberman, including data disaggregation, clear presentation of findings, and the formulation of conclusions. The findings indicate that Mahoro Island possesses remarkable natural attractions, including exquisite white sandy beaches and an abundance of marine life. However, there are notable challenges; the management of these attractions is currently inadequate. Additionally, the island's amenities, such as accommodations and various services, are in need of significant enhancement. Furthermore, access to and navigation around the island are impeded by limited transportation options and suboptimal port facilities. To address these challenges, it is imperative to improve the management of tourist sites, upgrade the available facilities, and enhance transportation alternatives. Furthermore, fostering collaboration among government entities, tourism businesses, and local communities is crucial for achieving sustainable tourism development in the region. By focusing on these three components, we aim to position Mahoro Island as a premier tourist destination and contribute to the growth of the local economy.

BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION

Wed, 07 May 2025 09:25:07 +0000

This research aims to explore the influence of digital marketing and innovative products on the long-term success of small and medium-sized enterprises in the Greater Sukabumi region. Digital marketing is defined as an effective and efficient method of promoting products through digital channels, while product innovation focuses on developing or refining products to meet the changing needs of the market. The research method involved 35 culinary MSME players who use at least one digital marketing application, with data collection through questionnaires. The analysis of the data involved a thorough examination of validity and reliability, complemented by multiple linear regression analysis. The study's findings reveal that digital marketing significantly influences the sustainability of business operations, evidenced by a regression coefficient of 0.284. Furthermore, the research highlights that product innovation exerts an even more profound effect on business success, as indicated by a coefficient of 0.447. The F test showed that the overall regression model was significant, with an F value of 59.279 (p < 0.001). These findings are consistent with the literature showing that digital marketing adoption and product innovation are key factors in improving MSME competitiveness and performance. This study recommends improving access to technology and digital training for MSMEs, as well as collaboration with educational institutions to encourage product innovation. The limitations of this study lie in the limited number of samples and the absence of in-depth analysis of other factors that affect business continuity.

THE EFFECT OF HUMAN RESOURCES (HR) QUALITY, E-COMMERCE ROLE, AND CAPITAL ACCESS ON MSME PERFORMANCE

Putri Yufi Angraeni, Nursiam Nursiam — Sat, 10 May 2025 03:02:14 +0000

This research delves into the Effect of HR Quality, E-commerce Role, and Capital Access on MSME Performance in Surakarta City. Employing a quantitative methodology, the research surveyed 97 MSME respondents selected through the Lemeshow formula, utilizing both accidental and simple random sampling techniques. Data were gathered through online questionnaires via Google Form and analyzed using SPSS version 25 through multiple linear regression. The results reveal that while the quality of human resources and the role of e-commerce do not significantly influence MSME performance, access to capital has a positive and substantial effect. These findings highlight the necessity for a stronger emphasis on financial accessibility to enhance MSME performance in Surakarta, such as offering affordable loans or flexible funding options. Although improving human resource quality and leveraging e-commerce remain vital, they must be underpinned by appropriate structural and financial mechanisms. Policymakers are encouraged to prioritize financial support systems, while MSMEs should enhance their digital marketing strategies and ensure robust technological infrastructures to facilitate effective e-commerce integration.

ANALYSIS OF THE DIMENSIONS OF PUBLIC SATISFACTION IN ONLINE BASED PUBLIC SERVICES AT THE ONE STOP INVESTMENT AND INTEGRATED SERVICES OFFICE

Merlitriaswati Merlitriaswati, Abdul Mahsyar, Pardamean Daulay — Wed, 21 May 2025 08:43:49 +0000

Technological development and advancement have influenced public services with the transition from conventional public services to online-based services, as implemented at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Tana Toraja Regency. However, the online-based services that have been implemented still have many weaknesses. This research aims to analyze and describe the dimensions of public satisfaction in online-based public services. The research uses a qualitative approach with a case study type, and data is collected through interviews, observation, and documentation. Data is analyzed qualitatively using the Miles and Huberman model. The results show that the five dimensions of service quality according to Servqual theory meet public expectations. To improve online-based services according to public demands, several things need attention. First, the tangible dimension needs to be complemented with supporting facilities such as waiting rooms. Second, in the responsiveness dimension, service decreases when the number of residents being served is very high, necessitating additional staff, especially to serve residents who do not yet understand how to operate the application system. Third, the assurance dimension requires the provision of computer facilities that can be accessed directly by users and improved internet connectivity so that slow data transfer in online business licensing services through the OSS application can be enhanced. Fourth, the empathy dimension involves providing satisfactory services and helping citizens in need. This study suggests improving ICT capacity, increasing the number of employees, and enhancing employee knowledge and technical skills in using computer programs.

TRUST AND BEHAVIORAL INTENTION AS PREDICTORS OF FINANCIAL TECHNOLOGY ADOPTION

Muhammad Fathur Ramadhan Siagian, Hafiza Adlina — Thu, 29 May 2025 07:11:14 +0000

Advances in digital technology have changed people's transaction patterns, including the use of digital payment systems in Medan City. QRIS Dana as one of the leading digital wallets offers practical and efficient transaction convenience. The trust factor and user intention are important aspects that influence the actual use of this service. This phenomenon shows that users are increasingly influenced by trust and behavioural intention factors in their decision to use QRIS Dana. This research seeks to investigate the impact of trust and behavioural intention on the real-world usage of QRIS Dana in Medan City. The research methodology employed is quantitative, using an associative approach. The study population consists of individuals in Medan City who have utilised QRIS Dana, with a sample size of 100 participants chosen through purposive sampling. Primary data collection involved distributing surveys, while secondary data was gathered through literature review. The examination techniques employed consist of validation testing, consistency testing, traditional assumption testing, multiple linear regression, partial testing, simultaneous testing, and determination testing. The findings indicated that confidence (X1) and intention (X2) towards behaviour have a partial and simultaneous impact on the genuine adoption (Y) of QRIS Dana. In accordance with the determination test coefficient, the correlation between trust (X1) and intention (X2) towards behaviour on actual adoption (Y) has an R value of 0.861. As per the adjusted R square value, it is evident that trust and intention contribute 73.5% towards genuine adoption, while the remaining 26.5% is influenced by other unspecified variables.

DOES TRAINING WITH INCENTIVES WORK? IMPACT EVALUATION OF INDONESIA’S PRE-EMPLOYMENT CARD

Fathimah Kurniawati — Mon, 16 Jun 2025 03:12:06 +0000

The government's pre-employment card scheme aims to enhance the capabilities of Indonesian workers, making them more competitive and efficient. Simultaneously, it serves as a safety net to alleviate the effects of the Covid-19 crisis. This study seeks to evaluate how the pre-employment card program influences the time taken to prepare for employment and improve skills. The focus is on whether this initiative can decrease the waiting period for job seekers and enhance the skills of the participants. The research utilises the Propensity Score Matching technique and data from the Survei Kerja Nasional in February 2021. The findings suggest that the pre-employment program has a notable positive impact on the skills development of those involved, by 0.08199%. While skill enhancement is evident, the scheme has not led to a reduction in the time it takes for individuals to secure employment. The effectiveness of the program could be enhanced through the implementation of additional policies, including the improvement of labour market information systems and the provision of active employment support services by the government.

TRADITIONAL CULINARY TRANSFORMATION IN PANDAAN: ANALYZING FLAVOR AND PRESENTATION INNOVATION OF SATE KOMOH

Bawa Mulyono Hadi, Achmad Taufiq, Tjhing Man Lie — Tue, 17 Jun 2025 09:37:17 +0000

Traditional culinary is an important part of cultural heritage that continues to undergo transformation in line with the times and consumer tastes. This study aims to analyse the taste and presentation innovation of Sate Komoh in Pandaan as part of the dynamics of traditional culinary. Using a qualitative method with a case study approach, data was collected through observation, in-depth interviews with culinary businesses, and documentation. The results show that innovation in flavour variants, the use of alternative raw materials, and more modern presentation techniques are the main factors in maintaining Sate Komoh's relevance amidst competition in the culinary industry. In addition, digital marketing strategies also play a role in increasing the attractiveness and accessibility of this product for the younger generation. With these innovations, Sate Komoh not only survives as a culinary speciality of Pandaan but also has the potential to develop more widely in the national culinary market. This research underlines that innovations in taste, processing techniques, presentation, and digital marketing strategies play a strategic role in maintaining the sustainability and increasing the competitiveness of traditional culinary, especially Sate Komoh in Pandaan. The positive response of consumers to this adaptation shows that the transformation carried out is not only able to maintain existence, but also expand market reach to the national level through digitalisation and product diversification such as frozen food.

TOWARDS MSME SUSTAINABILITY: THE ROLE OF ENTREPRENEURIAL COMPETENCE, INFORMATION TECHNOLOGY AND ACCESS TO CAPITAL

Rizki Fakhrul Yahya, Wilda Sari, Rina Mayasafitri — Sat, 21 Jun 2025 03:16:47 +0000

The primary aim of this study was to investigate how entrepreneurial abilities, IT, and financial backing influence the long-term survival of small and medium-sized businesses in Pontianak City. In order to conduct this study, a quantitative approach was utilised, with a survey used as the means of gathering data. The focus group included all SMEs in Pontianak City, and a total of 156 businesses were chosen through purposive selection. Data analysis was carried out using multiple regression analysis, with the help of SPSS software. The results revealed that entrepreneurial skills, IT, and access to funding all had a significant and beneficial impact on the resilience of SMEs. Additionally, having access to financial resources was singled out as a crucial element in fostering the growth and competitiveness of SMEs. This study has practical implications for policymakers and business owners seeking to create an enabling environment for the advancement and sustained success of SMEs in the digital age.

THE ROLE OF BEYOND CONNECTIVITY IN TRANSACTION COSTS ON THE SUCCESS OF MSME BUSINESS INCUBATION

Ni Komang Septia Noriska — Sat, 21 Jun 2025 03:41:11 +0000

Ministry of Cooperatives and MSMEs data shows that Micro, Small, and Medium Enterprises (MSMEs) contribute significantly to Indonesia's economy, contributing approximately 61% of the total Gross Domestic Product (GDP) in 2022 and absorbing up to 97% of the workforce across various sectors. Along with the rapid development of information and communication technology (ICT), the concept of Beyond Connectivity emerges as a potential solution to overcome the challenge of high transaction costs in MSMEs. This concept not only connects businesses with consumers digitally but also key in improving operational efficiency and significantly reducing transaction costs. This research uses a quantitative approach with a true experimental method and 2x2x2 factorial design, involving 30 MSME participants working in technology and non-technology fields. The main focus is to explore the role of technology as a moderating variable that influences the relationship between transaction costs and MSME business success. The research results are expected to provide new empirical contributions that expand understanding of technology's strategic function in the MSME context, going beyond previous studies that mostly highlighted technology's direct impact on MSME operations without considering the interaction between technology and transaction costs. These findings open opportunities for developing more effective policies and business strategies to support MSME growth and competitiveness in the digital era. The originality of this research lies in the technology moderation approach to transaction costs in the MSME context and the use of strong factorial experimental design, providing new empirical contributions and practical implications for MSME development in the digital era.

INCREASING THE COMPETENCE OF HUMAN RESOURCES IN ORDER TO CREATE COMPETITIVENESS

Pandrianus Baillon, Tutik Winarsih — Sat, 21 Jun 2025 04:02:56 +0000

Modern lifestyles have made appearance trends, including hairstyles, a staple of urban society. This has fuelled the growth of the barbershop industry, including Barbershop 99 located in East Surabaya. This study aims to identify the condition of human resource (HR) competencies, factors that influence their improvement, competency improvement strategies implemented by Barbershop 99, and their impact on business competitiveness. The research method used was a descriptive approach with data collection techniques through interviews and observations, involving all 30 employees of Barbershop 99 as informants. The results showed that HR competence at Barbershop 99 is quite good and contributes positively to increasing competitiveness. Competency improvement strategies are carried out through routine technical training, professional development, establishment of a collaborative work culture, mentoring system, and provision of incentives and career paths. This increase in competence has a direct impact on professionalism, work efficiency, harmonious relationships with customers, and high customer loyalty. The implications of these findings suggest that HR competencies are a strategic foundation in creating and maintaining competitive advantage. Therefore, it is recommended that the management of Barbershop 99 continue to update training materials, increase the frequency of coaching, and establish a sustainable competency evaluation system. In addition, the development of self-learning initiatives, mentoring among employees, and participation in professional events are recommended to strengthen Barbershop 99's position in the midst of competition in the modern service industry.

EXAMINING THE IMPACT OF PEOPLE, PROCESS, AND PHYSICAL EVIDENCE ON OUTPATIENT REVISIT INTENTION IN A PRIVATE HOSPITAL RADIOLOGY DEPARTMENT: THE MEDIATING EFFECT OF WORD-OF-MOUTH MARKETING

Sumantri Sumantri, Bayu Wahyudi, Kahar Mulyani — Sat, 21 Jun 2025 05:55:57 +0000

Patient visits to the Radiology Unit are one of the revenue streams for private hospitals. A decrease in visit volume can raise serious financial concerns, necessitating a clear understanding of the influencing factors so that hospital management can respond with efficient and well-directed strategies. This study aims to analyze how the 3P marketing mix antecendents including people, process, and physical evidence affect revisit intention, with word of mouth acting as a mediating variable, in the context of outpatient services in the Radiology Unit of a private hospital. People, process, and physical evidence are marketing mix factors that are unique to the healthcare service sector. This study is a quantitative study where the data collection method uses a questionnaire filled out by respondents in the study population. There are seven hypothesis lines analyzed using PLS-SEM with data collected from outpatients of the Radiology Unit in a class B private hospital in the city of Depok from November 2024 to February 2025 as many as 182 respondents. The results showed that the physical evidence factor had a positive effect on word of mouth and revisit intention, the process factor had a positive effect on word of mouth but not on revisit intention, and the people factor had no positive effect on either. This study is expected to contribute to the hospital in improving outpatient services in the Radiology Unit.

THE INFLUENCE OF LEARNING MOTIVATION AND LEARNING ENVIRONMENT QUALITY ON ACADEMIC ACHIEVEMENT OF GEN Z STUDENTS

Marina Asriyati Purnama, Tutik Winarsih — Sat, 21 Jun 2025 10:01:23 +0000

The advancement of information and communication technology in the globalization era has significantly transformed higher education, especially in adapting to Generation Z students who are highly familiar with digital technology. These students require interactive, technology-based learning approaches, as conventional methods often fail to sustain their concentration and motivation. This study investigates the impact of two key factors learning motivation and the quality of the learning environment on academic performance. Conducted on 145 Generation Z students from the Management Study Program at STIE YAPAN Surabaya (2nd, 4th, and 6th semester), this research employs a quantitative approach using multiple regression analysis. The sampling technique used is a census, with data collected through primary questionnaires. Findings indicate that both learning motivation and the quality of the learning environment have a positive and significant effect on students' academic achievement. In other words, academic success relies on both internal drive and external support, especially for Generation Z, who are highly responsive to their surroundings. These factors work together to enhance learning outcomes.

ANALYSIS OF THE DESIGN OF A WEBSITE-BASED POINT OF SALES SYSTEM FOR HOTEL MANAGEMENT

Mon, 23 Jun 2025 03:33:40 +0000

This research aims to design and develop an efficient and integrated website-based Point of Sales (POS) system for Kamala Bali Resort in Nusa Dua, in order to improve operational efficiency and service quality. The method used is a qualitative approach, which includes in-depth interviews, direct observation, and document analysis to understand the needs and challenges faced by the resort in managing the transaction system. The results showed that the development of a website-based POS system that integrates the Front Office Cashier (FOC) and Restaurant Bar Cashier (RBC) modules can accelerate the guest registration process, food and beverage order management, and real-time financial transaction management. The system also reduces the risk of human error and increases the transparency of financial reports. The contribution of this research is not only to provide practical solutions for small and medium-sized hotels in adopting technology, but also to enrich the literature regarding the application of information systems in the hospitality industry, as well as to become a model for other hotels in Indonesia that want to transform into the digital era.

THE EFFECT OF COMPENSATION AND MOTIVATION ON THE PERFORMANCE OF TEACHING STAFF IN HIGHER EDUCATION

Maria Atriani Mulyati Nanjem, Tutik Winarsih — Mon, 23 Jun 2025 04:09:39 +0000

This study aims to examine the influence of compensation and motivation on the performance of teaching staff at Sekolah Tinggi Ilmu Ekonomi YAPAN Surabaya (STIE) Yapan Surabaya using a quantitative research approach. The performance of teaching staff is a key factor in ensuring academic excellence, and it is significantly affected by internal factors such as the compensation they receive and their level of motivation. Survey questionnaires were given to full-time faculty members at STIE YAPAN Surabaya in order to gather data. An investigation was conducted utilizing multiple linear regression to assess how compensation and motivation impact teaching effectiveness independently and together. The findings indicated that both compensation and motivation play a crucial role in enhancing teaching performance, showing a positive and substantial impact when considered separately as well as together. These findings suggest that improving financial rewards and enhancing motivational support can lead to better performance among academic staff. This research provides valuable input for higher education management in developing effective strategies to improve the quality and productivity of educators.

ANALYSIS OF THE EFFECT OF EUCS VARIABLES ON USER SATISFACTION IN THE APPLICATION OF CEISA 4.0 AS AN ADMINISTRATIVE SYSTEM

Siti Marwah, Bayu Hari Prasojo, Alshaf Pebrianggara, Istian Kriya Almanfaluti — Thu, 26 Jun 2025 10:07:15 +0000

This study analyzes the impact of EUCS (End-User Computing Satisfaction) variables on user satisfaction with the CEISA 4.0 administrative system at KPPBC TMP Juanda. This study aims to evaluate how various factors, including technical support, reporting features, and system usability, contribute to overall user satisfaction. Data were collected through a survey, and analysis used Structural Equation Modeling (SEM) to assess the relationship between the identified variables. Key findings indicated that users experienced satisfactory technical support, characterized by quick responses and effective solutions to problems. In addition, the system's excellent reporting features facilitate the generation of comprehensive and easy-to-understand reports, further increasing user satisfaction. The research also included validity and reliability tests, confirming that the constructs used in this study are valid and reliable for measuring user satisfaction. The results show that improving these factors can significantly increase user satisfaction with CEISA 4.0, ultimately leading to more efficient administrative processes. This research adds to a more profound comprehension of the elements that influence user satisfaction in administrative systems, as well as providing valuable insights for future development of similar technologies.

ANALYSIS OF THE FINANCIAL PERFORMANCE OF THE REGIONAL GOVERNMENT OF CENTRAL BENGKULU REGENCY WITH THE APPROACH OF THE PERFORMANCE MEASUREMENT

Ghia Amanda Riska Pabela, Fachruzzaman Fachruzzaman — Sat, 05 Jul 2025 05:28:35 +0000

This study aims to analyze the financial performance of the regional government of Central Bengkulu Regency with a performance measurement system approach using financial ratio indicators, such as the effectiveness ratio, fiscal decentralization ratio, efficiency ratio, and growth ratio. This research uses a quantitative descriptive approach with secondary data in the form of the 2019-2023 Budget Realization Report. The data collection technique was carried out with a documentation study accessed from the official website of the DJPK (Directorate General of Fiscal Balance). The results showed that the average effectiveness ratio was classified as effective with a figure of 94.95%. In contrast, the fiscal decentralization ratio only reached an average of 3.30% with a very low category. On the other hand, the average fiscal decentralization ratio reached 3089.50%, indicating very high inefficiency. Meanwhile, the PAD growth ratio experienced fluctuations but in a positive direction.