THE INFLUENCE OF COMMUNITY-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) ON TISKA BEACH TOURISM VISITS IN LAMPUNG PROVINCE

This research delves into an exploration of the intricate interplay between social responsibility, community-based initiatives, and sustainable tourism practices within the picturesque landscape of Lampung province. The focal point of this study revolves around Tiska Beach, a captivating destination that beckons travelers seeking a harmonious blend of nature and recreation. The overarching objective is to unravel the nuanced influence of these factors on visitor loyalty, thereby contributing to the sustainable development of Tiska Beach and its surrounding communities. The research population comprises the diverse array of visitors gracing the shores of Tiska Beach in Lampung, with a meticulously chosen sample size of 100 individuals. Employing the robust analytical tool of multiple linear regression analysis, the study seeks to dissect the multifaceted dynamics at play within the realm of social responsibility, community-based tourism, and the sustainable practices that underpin Tiska Beach's allure. One pivotal facet of this investigation lies in the acknowledgment of corporate social responsibility (CSR) as a driving force shaping the visitor experience. The essence of CSR resonates with the fundamental notion that organizations, particularly businesses, bear a profound responsibility not only towards their patrons but also to the broader environment encompassing all facets of their operations.


INTRODUCTION
Social Responsibility or Corporate Social (Okado et al., 2003) is a ceaseless company deal to do ethically and help the progress in the economy by improve the life's Quality for employees also their family like the local groups and the general public.Tourism is (Susanti, 2017) a dynamic activity that involves many people and generates various types of business.As we live in the modern era of globalization, tourism will become an important part of the global economy and become a global sector.Tourism will generate income for statisticries that realize the potential of tourism.Indonesian tourism originates from (Mardani et al., 2018) that in tourism development planning, local communities around tourist destinations must be involved because they better understand the potential conditions of tourist destinations and the available facilities.This will help develop the potential to improve community welfare.Marine tourism is currently an important part of regional economic growth because it helps tourists get the opportunity to experience the natural and social 2014).This is what has led to the emergence of new types of tourism.The concept of community-based tourism, also known as community-based tourism (CBT) has been developing since the 1990s (Pawson et al., 2018).Community-based is a type of tourism where community involvement is prioritized (Ernawati et al., 2017).(Pribadi et al., 2021) Community-Based Indicators are being able to have the skills to have a professional and conscientious attitude towards work (Ahmad, 2018), an attitude of having the ability to apply tolerance in society, help each other, and encourage deliberation (Arifin & Lestari, 2019).
All matters relating to tourism visits, including the exploitation of tourist objects and their attractions, are created by Law 9/1990 concerning Tourism, together with businesses related to them; According to Tourism Law 10/2009, it is the state of nature, flora and fauna.which was given by God the Almighty Creator, together with ancient knowledge, history, art and Indonesian culture.Tourism is one of the economic sectors that has the ability to improve the economic welfare of society.
The government's current focus is on increasing local tourist attractions throughout the country.The goal is to improve the economy by utilizing every aspect of the tourism sector.(Kemenparekraf, 2021) TANJUNG, M. O. W., & BAHARI, B. K. B. Sel\TiBu.Tourism Indicators are culture and history.Lampung is a vibrant city with a lot of history, such as the Lampung museum, the Krakatau volcano monument, and many beaches in Bandar Lampung (Saputro et al., 2020), the lifestyle of the local community communicates with visitors to Tiska Beach.Lampung (Septianto et al., 2020), arts and cultural products have abundant natural resource capacity.Lampung is famous for its extraordinary cultural richness compared to other provinces on the island of Sumatra.The culture includes traditional dances, traditional houses, traditional clothing and unique culinary delights (Mukhtar, 2015), hospitality, quality of tourism services which influences satisfaction (Prawiranata & Kusumawati, 2016), authentic climate, cool and clean weather (Okado et al., 2003), the natural scenery of this beach is suitable for sunbathing, swimming or relaxing, and visitors can enjoy the beautiful sunset.(Novianr et al., 2019).

Hypothesis
Functions as an estimate or initial answer to the questions asked in the research problem formulation (Juliandi & Manurung, 2014).Based on the problem formulation and conceptual framework that has been described, the researcher determined the following hypothesis: H1 : CSR has a significant and positive impact on tourism at Tiska Beach, Lampung H2 : Community-based has a positive and significant influence on tourism at Tiska Beach, Lampung H3 : CSR and Community Based have a significant and positive impact on Tiska Beach, Lampung

RESEARCH METHODS
Research Method (Kurniawan et al., 2023) This is a type of quantitative research that involves the use of probability methods (Arianto & Muhammad, 2018).To collect data, questionnaires or questionnaires are used.To collect samples, a simple random sampling method was used, more precisely, a randomly determined sample from a predetermined  (Sugiyono, 2019) in (Arlinda & Sulistyowati, 2021) using the Lameshow (1997) formula in (Nanincova, 2019)  Where : n : S ample Size Z : Z score obtained from the normal distribution table which has a confidence level of 95%, then the z score is 1.96 P : Maximum estimated proportion 0.5 D : Maximum sampling error 10% By using this formula, the N obtained is 96.04 rounded up to 100 respondents.At least the researcher must take data from a sample of at least 100 respondents.This research was conducted at Tiska Lampung beach which is located at AH25 No.32, Srengsem, Panjang District, Bandar Lampung City.The research variables are divided into independent variables, namely CSR (X1), and community-based (X2), the dependent variable is tourism (Y).All tourists who have visited tourist destinations with a total of 100 samples are calculated using the Lameshow formula according to (Sugiyono, 2019).The number of samples selected was 100 randomly from Tiska Beach, Lampung.
Data was collected through an online questionnaire used via Google Form.The research scale used is Likert 5 to 1 with points 5 being strongly agree to 1 being strongly disagree.The amount of data collected viz.The amount of data collected was 30 questions.To answer the hypothesis because both partial hypotheses and simultaneous hypotheses have been proposed, the data will be processed in this research using a statistical package related to social sciences or SPSS on a computer.Carried out implementing the analysis to first prove the validity of the research questionnaire.

a. Analysis of Corporate Social Responsibility (X1), Community Based (X2) and Tourism (Y) Variables
The Based on the table data above from 100 research respondents who stated that the CSR variable showed "strongly agree" 33 people or approximately 33% said "agree" 65 people or approximately 65%, 2 people or around 2% said "neutral".then there were no people who chose "disagree" and "strongly disagree".These results are dominated by the agreement value of the CSR variable with a percentage of 65%.Based on the Community Based variable in the table above, 100 research respondents stated that the CSR variable showed "strongly agree" with 34 people or approximately 34% who stated "agree with 64 people or approximately 64%, who stated "neutral" with 1 person or approximately 1%, then 1 person chose "disagree" or 1% and none "strongly disagree".Based on the table data above from 100 research respondents who stated that the Tourism variable showed "strongly agree" 35 people or approximately 35% said "agree with 61 people or approximately 61% who said "neutral" 4 people or around 4%, then there were no people who chose "disagree" and "strongly disagree".From these results, the agreement value of the Tourism variable is dominated by a percentage of 61%.

g.
Recapitulation of Research Based on Tourism Visitors Indicators (Y) Based on the value of df = 98 and a probability of 5%, it is known that the rtable value is 0.1966.The validity test results prove that all items measuring the CSR variable (X1) are valid.This text can be seen based on the fact that the rstatistic value for all items > r table (rstatistic > rtable).

6) Simultaneous F Test
As stated on the result shows that sih value founded of 0,000 that means SIG is less than 0,05 it prove that there is an acceptance of Ha and rejection of Ho that means CSR (X1) and Community Based (X2) influencing together the Tourism Visitor (Y).Visitors variable (Y) will increase by 0.505.This means that the higher the Community Based variable (X2), the higher the Tourism Visitors variable (Y).

Corporate Social Responsibility (CSR) influences tourism visits
As stated on the result shows that Sig value founded of 0,000 that means SIG is less than 0,05 it probe that there is an acceptance of Ha and rejection of Ho that means CSR (X1) and Community Based (X2) influencing together the Tourism Visitor (Y), this is relevant to  (Siwi, 2017) which explains that the influence of Corporate Social Responsibility (CSR) on Tourism Visits has a positive and significant effect.

Community Based influences Tourism Visits
Based on the results of testing community-based variables, a Sig value was obtained.equal to 0.000 < 0.05.So it can be concluded that Ha is accepted and Ho is rejected, which means that the tourism visit variable (Y) is affected by the Corporate Social Responsibility (CSR) (X1) and Community Based (X2) variables.The results of this research are in line with research (Hermawan, 2016) which explains that the influence of Corporate Social Responsibility (CSR) on Tourism Visits has a positive and significant effect.

CONCLUSIONS
From the research above, it can be concluded that: (1) Corporate Social Responsibility has a significant and positive effect on tourism at Tiska Beach, Lampung.(2) Communitybased has a significant and positive influence on tourism at Tiska Beach, Lampung.(3) Corporate Social Responsibility and Community Based have a positive and significant effect on tourism at Tiska Beach, Lampung, which means that both corporate social responsibility and community based have a big influence on tourism.
Suggestions that can be conveyed in this research are: (1) Increase public awareness, especially visitors, regarding cleanliness by providing direct advice to people around the object and by adding existing trash bin facilities.(2) The administration and development of tourism objects will be better if the local government is responsible.And it is directly supervised by the tourism office, so that everything can be managed well from planning to implementation and have a greater positive impact on the surrounding community.(3) Researchers can use the results of this research to expand their knowledge about tourism.

. Frequency Distribution of Tourism Visitors Scores (Y) Based on Respondent Statements Table 6. Frequency Distribution
These results are dominated by the agreement value of the Community Based variable with a percentage of 64%.

Table 11 . Reliability Test Result
Based on the results of this test using Cronbach's Alpha, the results show that the research instrument measuring CSR (X1), Community Based (X2), and Tourism Visitors(Y) variables has high and very high reliability.

Multiple Linear Regression Analysis Table 14. Multiple Linear Regression Analysis Coefficients a
If the Corporate Social Responsibility variable (X1) is one unit then the Tourism Visitors variable (Y) will increase by 0.413.So the better the Corporate Social Responsibility variable (X1), the better the Tourism Visitors variable (Y). 3.If the Community Based variable (X2) increases by 1 unit, it means that the Tourism