2024. THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN. 4, 2 (May 2024), 183–188. DOI:https://doi.org/10.55047/transekonomika.v4i2.634.