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2024. THE INFLUENCE OF SOCIAL MEDIA MARKETING ON INTENTION TO ENROLL MEDIATED BY CONSUMER BRAND ENGAGEMENT, BRAND AWARENESS, AND BRAND IMAGE IN PRIVATE UNIVERSITIES IN JAKARTA AND TANGERANG. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN. 4, 6 (Nov. 2024), 950–965. DOI:https://doi.org/10.55047/transekonomika.v4i5.725.