[1]
Wirayudha, N. and Safrin, F.A. 2024. THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City). TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN. 3, 6 (Mar. 2024), 1045-1061. DOI:https://doi.org/10.55047/transekonomika.v4i1.601.