THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City). TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN, [S. l.], v. 3, n. 6, p. 1045–1061, 2024. DOI: 10.55047/transekonomika.v4i1.601. Disponível em: https://transpublika.co.id/ojs/index.php/Transekonomika/article/view/601. Acesso em: 4 mar. 2026.