THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN, [S. l.], v. 4, n. 2, p. 183–188, 2024. DOI: 10.55047/transekonomika.v4i2.634. Disponível em: https://transpublika.co.id/ojs/index.php/Transekonomika/article/view/634. Acesso em: 4 mar. 2026.