ROLANDO, Benediktus; MULYONO, Herry. UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN, [S. l.], v. 4, n. 3, p. 303–321, 2024. DOI: 10.55047/transekonomika.v4i3.662. Disponível em: https://transpublika.co.id/ojs/index.php/Transekonomika/article/view/662. Acesso em: 24 mar. 2026.