BRAND IMAGE, PRICE, AND PROMOTION: HOW DO THEY AFFECT SAMSUNG SMARTPHONE PURCHASE DECISIONS. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN, [S. l.], v. 4, n. 6, p. 1087–1095, 2024. DOI: 10.55047/transekonomika.v4i6.795. Disponível em: https://transpublika.co.id/ojs/index.php/Transekonomika/article/view/795. Acesso em: 10 mar. 2026.