AUDINA, Fellyza Farah; DAMAR, Haunan; IKASARI, Hertiana; SETYAHUNI, Suhita Whini. The Role of Brand Image as a Mediator of Digital Promotion and Electronic Word of Mouth on Purchase Decisions. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN, [S. l.], v. 6, n. 2, p. 164–183, 2026. DOI: 10.55047/transekonomika.v6i2.1162. Disponível em: https://transpublika.co.id/ojs/index.php/Transekonomika/article/view/1162. Acesso em: 7 may. 2026.