Sumelvia Dewi, Anita, Erwin Syahputra, Umi Nadhiroh, and Iing Sri Hardiningrum. 2024. “THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI”. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 4 (2): 183-88. https://doi.org/10.55047/transekonomika.v4i2.634.