[1]
N. Wirayudha and F. A. . Safrin, “THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City)”, Transekonomika, vol. 3, no. 6, pp. 1045–1061, Mar. 2024, doi: 10.55047/transekonomika.v4i1.601.