“BRAND IMAGE, PRICE, AND PROMOTION: HOW DO THEY AFFECT SAMSUNG SMARTPHONE PURCHASE DECISIONS”. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 4, no. 6 (October 17, 2024): 1087–1095. Accessed March 10, 2026. https://transpublika.co.id/ojs/index.php/Transekonomika/article/view/795.