TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON INTENTION TO ENROLL MEDIATED BY CONSUMER BRAND ENGAGEMENT, BRAND AWARENESS, AND BRAND IMAGE IN PRIVATE UNIVERSITIES IN JAKARTA AND TANGERANG

2024-10-08T04:56:10+00:00

This study explores the influence of Social Media Marketing on Intention to Enroll, mediated by Consumer Brand Engagement, Brand Awareness, and Brand Image at private universities in Jakarta and Tangerang. Data were collected from 175 respondents through a questionnaire and analyzed using the SEM PLS method. The results showed that Social Media Marketing has a significant positive influence on Consumer Brand Engagement, Brand Awareness, Brand Image, and Intention to Apply. Effective social media marketing is able to increase consumer engagement with the university brand, which is reflected in increased interaction, loyalty, and support for the brand. In addition, active social media marketing activities and relevant content were shown to increase prospective students' intention to enroll in private universities, making it an effective tool in influencing prospective students' decisions. The study also found that social media marketing increases brand awareness, allowing universities to reach more prospective students and establish more effective communication. Effective use of social media can strengthen brand image and build closer relationships with consumers. High consumer engagement with the brand increases brand awareness and a positive brand image, which contributes to an increased desire to enroll. Overall, this study emphasizes the importance of social media marketing strategies in increasing consumer engagement, brand awareness, brand image, and intention to enroll in private universities, especially in the post-pandemic context.

ANALYSIS OF FINANCIAL PERFORMANCE AND COMPANY SHARES BEFORE AND AFTER SEASONED EQUITY OFFERINGS

2024-10-08T04:57:30+00:00

Seasoned Equity Offerings (SEO) is a company strategy to increase capital by issuing new shares to existing investors. The goal of this study is to evaluate the financial success of the corporation prior to and following search engine optimization (SEO) by examining indicators such as current ratio, debt to equity ratio, return on assets, price to book value, and stock returns. This research uses secondary data from 76 companies listed on the Indonesia Stock Exchange (BEI) that carried out SEO in the 2017-2021 period. Data were analyzed using descriptive statistics, the Kolmogorov-Smirnov normality test and the Wilcoxon Signed Rank Test to see notable differences between financial performance and stock performance before and after SEO. The research results show that there are significant differences in the proxies for current ratio, dept to equity ratio, price to book value and stock returns after SEO, but there are no significant differences in the proxies for return on assets.

WORKERS JOB SATISFACTION IN TEXTILE FACTORY: BIBLIOMETRIC ANALYSIS

2024-10-08T04:57:11+00:00

Textile industry represents one of the most competitive industries. Consequently, the management tend to create pressures to their workers to pace with the high productivity level. This constant pressure given to the workers may possibly affect their job satisfaction. Hence, this study focuses on the bibliometric analysis in mapping the trend, conceptual structure, and characteristic of job satisfaction of textile factory workers. The data collection process results in 147 papers out of the total of 241 extracted papers. According to the bibliometric analysis, research in this field is mainly led by the USA and France. The co-occurrence analysis shows Four major theme: Study on job satisfaction, worker’s health assessment, cultural influence on textile factory workers, and review on absenteeism. The results indicate that workers were more concerned about the security of their current position rather than overall employment security, and this factor affected their job satisfaction and well-being.

PENGARUH CUSTOMER RELATIONSHIP, STRATEGIC SUPPLIER, INFORMATION SHARING & POSTPONEMENT TERHADAP ORGANIZATIONAL PERFORMANCE YANG DIMEDIASI INBOUND DAN OUTBOUND INNOVATION

2024-10-08T04:56:50+00:00

Technological advancements and the growth of e-commerce have increased the complexity of supply chain management, making it more vulnerable to disruptions. The COVID-19 pandemic has highlighted this vulnerability, leading organizations to reassess traditional risk management approaches and emphasize collaborative partnerships to enhance supply chain value. This study aims to evaluate the impact of Customer Relationship (CR), Quality of Information Sharing (QIS), Strategic Supplier Partnership (SSP), Postponement (P), Top Management Knowledge Value (TMKV), and Knowledge Sharing Practice (KSP) on Organizational Performance (OP), with Inbound and Outbound Open Innovation (IOI and OOI) as mediating variables. Data was collected from 164 professionals in Jakarta using the Purposive Sampling method through online questionnaires on Google Forms. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of the study show that all independent variables positively affect organizational performance, although not all of these effects are significant. This indicates that effective integration between Supply Chain Management strategies and Open Innovation can improve organizational performance. TMKV has a significant positive impact on KSP, KSP also has a significant positive impact on IOI, IOI has a significant positive impact on OP, and KSP mediated by IOI is proven to have a significant positive effect in supporting OP, while OOI mediation is not proven. This study is not intended to generalize a theory due to the limitations in sample size, industry, and geographical area.

COMPARISON OF VECTOR AUTOREGRESSIVE (VAR) AND VECTOR ERROR CORRECTION MODELS (VECM) FOR THE COMPOSITE STOCK PRICE INDEX (JCI) IN INDONESIA

2024-10-08T04:56:29+00:00

The capital market has a major role for economic development which is able to encourage capital formation and sustain economic growth. Financial liberalisation between countries in the world will make capital markets in each country interconnected. If there is a large movement in the global stock index, it will also have an impact on the JCI in Indonesia. In addition to global indices, macroeconomics is also seen as capable of influencing capital markets. Inflation and interest rates are macroeconomic components that can be used. The purpose of this research is to be able to see the relationship between one variable and another, namely the Composite Stock Price Index (JCI), Dow Jones Industrial Average (DJIA), inflation rate, interest rate. The VAR/VECM analysis approach was used in this study. Data was taken from 2017 to 2023. The data used for modelling is 84 observations. Based on the results, Inflation and DJIA have a long-term influence on the increase of JCI, while interest rates have no long term influence on JCI in Indonesia. With the model projection for the next 10 years. The projection results state that the variability of JCI in Indonesia is most dominantly explained by the JCI variable itself with a proportion of 95.21619%, while inflation contributes 0.193202%, interest rates 0.249170%, and DJIA index 4.341438%. The results of this analysis can be used as a consideration of strategies in increasing the JCI in Indonesia to maintain the health and stability of the economy.

FINANCIAL LITERACY, RISK TOLERANCE, RETURN, AND INTEREST IN STUDENT INVESTMENT DECISIONS

2024-10-09T04:56:47+00:00

Investing in the capital market is growing rapidly in Indonesia, as evidenced by the increasing number of investors registered at PT Kustodian Sentral Efek Indonesia and most of them are young investors under 30 years old. The objective of this research is to examine how financial literacy, risk tolerance, return, and interest affect decision-making when it comes to investments. The participants involved in this study are students enrolled in the Bachelor of Accounting program at Udayana University's Faculty of Economics and Business from the graduating classes of 2020 and 2021. The sample was determined using the purposive sampling technique, a sample of 242 respondents was obtained. The data analysis technique uses multiple linear regression analysis. The results of the analysis prove that financial literacy, risk tolerance, return, and interest have a positive effect on students' decision to invest. The results of this study can provide empirical support in behavioral finance theory and theory of planned behavior which explain behaviors related to students' decisions to invest.

THE IMPACT OF SERVICE QUALITY, PRODUCT QUALITY, AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH THE MEDIATION OF CUSTOMER SATISFACTION AMONG PRIMA FRESHMART CUSTOMERS

2024-10-09T04:56:26+00:00

As the retail industry for fresh produce in Indonesia becomes increasingly competitive, it creates an urgency for retailers to maintain relevant position in the market. Retailers need to cultivate loyal customers to ensure sustained performance and growth. Prima Freshmart, a specialized retailer that focuses on poultry products, is currently dealing with the challenge of having low customer loyalty rates based on the results of a preliminary survey. In order to understand how service quality, product quality, and brand image impact customer loyalty among Prima Freshmart's clientele, a study was conducted with 194 participants who completed questionnaires. The data was then analyzed using SmartPLS 4 software. The findings indicate that service quality, product quality, and brand image have a significant and positive influence on customer satisfaction. Furthermore, customer satisfaction has a significant and positive effect on customer loyalty and acts as a mediator in the relationship between service quality, product quality, brand image, and customer loyalty. These discoveries offer potential guidance for Prima Freshmart's management to enhance service quality, product quality, and brand image in order to improve customer satisfaction and loyalty. This research provides valuable insights that can be applied to both theoretical and practical aspects of customer retention strategies in the retail sector.

THE INFLUENCE OF BPUM ON THE REGIONAL ECONOMY DURING THE COVID-19 PANDEMIC

2024-11-02T09:03:46+00:00

The research objective is to analyze the influence of BPUM on the Regional Economy by considering HDI, poverty levels, PAD and labor force in MSMEs. This type of quantitative research uses panel data, namely secondary archival data on the population of Micro, Small and Medium Enterprises in cities and districts in all provinces in Indonesia. Data was obtained from the Ministry of Cooperatives, Small and Medium Enterprises, the Directorate General of Fiscal Balance (DJPK) and the Central Statistics Agency (BPS) for the period 2020 and 2021. The research population for all districts in Indonesia in 2020 and 2021 was 514 districts and cities. Based on the results of the Fixed Effect Model, the influence of BPUM on GRDP obtained a coefficient value of 0,010803, the influence of HDI on GRDP obtained a coefficient value of -0,0006866, the influence of poverty levels on GRDP obtained a coefficient value of 0,0212617, the influence of PAD on GRDP obtained a coefficient value amounting to 0,0009767, and the influence of the labor force on GRDP obtained a coefficient value of -0,0331359.

THE EFFECT OF IMPLEMENTING GREEN ACCOUNTING AND GOOD CORPORATE GOVERNANCE ON COMPANY VALUE

2024-10-17T05:01:57+00:00

The corporate value that has been owned by the company can influence public opinion. Good and high corporate value is able to increase public trust in the performance carried out by the company. The purpose of this study is to examine the effect of the implementation of green accounting and good corporate governance on corporate value. This study was conducted on industrial and chemical sector companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 period. Data were collected by observing the company's annual report and sustainability report. The sample in this study was taken using the purposive sampling method and obtained 58 companies as samples with a total of all samples used in five (5) periods being 248 samples. The analysis technique used in this study is multiple linear regression analysis. The results of the analysis show that green accounting has a significant negative effect on corporate value. Good corporate governance has a positive effect on corporate value.

BRAND IMAGE, PRICE, AND PROMOTION: HOW DO THEY AFFECT SAMSUNG SMARTPHONE PURCHASE DECISIONS

2024-11-02T09:04:44+00:00

This study seeks to analyze how brand image, price, and promotion impact the buying choices of SAMSUNG brand smartphones among students at the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. The target group for this research includes students enrolled in the Faculty of Economics and Business at Wijaya Kusuma University in Surabaya. The sample characteristics include FEB UWKS students who have purchased and used SAMSUNG brand smartphones. The number of respondents in the sample was 96. The findings from the analysis of multiple linear regression and hypothesis testing using t-tests reveal that factors such as brand image, price, and promotion have a strong and favorable impact on the purchasing choices of SAMSUNG brand smartphones among students studying at the Faculty of Economics and Business in Wijaya Kusuma University, Surabaya. To improve consumer purchasing decisions, companies are expected to: (1) Enhance brand image by building a reputable company, increasing consumer satisfaction, and improving product quality; (2) Set more affordable prices that align with quality and benefits and maintain competitiveness; and (3) Conduct promotions that: (a) Utilize various promotional media and (b) Convey clear, interesting, and easy-to-understand messages.

SENTIMENT ANALYSIS AND CLUSTERING OF ISP SERVICE USERS BASED ON SOCIAL MEDIA PLATFORM X IN INDONESIA USING K-MEANS METHOD

2024-11-02T09:05:18+00:00

This study analyzes user sentiment towards Internet Service Providers (ISPs) in Indonesia using the social media platform X (formerly Twitter). Data was collected using web scraping and processed with TF-IDF to convert text into numerical representations. Sentiment was determined using the NLP BERT model. The K-Means Clustering method was used to group negative tweets based on content similarity. The data consists of 6.000 negative tweets. The analysis identified three main clusters: technical issues (network disruptions, high prices, slow connections), customer service and interactions, and communication and customer satisfaction. Inter-cluster distances were: Cluster 1 and Cluster 2 (0.460), Cluster 1 and Cluster 3 (0.349), Cluster 2 and Cluster 3 (0.341). Intra-cluster variations were: Cluster 1 (0.140), Cluster 2 (0.113), Cluster 3 (0.064). Managerial implications include the need to improve technical service quality, customer service responsiveness, and billing transparency. The study's limitations include the limited amount of data and potential bias. Future research is suggested to use regression models to predict customer satisfaction based on complaint patterns and user sentiment.

THE INFLUENCE OF WORKLOAD, WORK MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE

2024-11-02T09:05:55+00:00

The objective of this research is to explore how the performance of employees at PT. XYZ is influenced by their workload, motivation, and the environment in which they work. This research utilises quantitative methods by administering surveys to employees across different sectors, with a total of 108 participants. The gathered information was analysed using model assessment and structural equation modelling through SmartPLS 4.1.0.2. According to the data analysis, the performance of employees at PT. XYZ is influenced by the amount of work they have, their motivation levels, and the environment they work in. The findings suggest that motivation and work environment play a crucial role in enhancing employee performance, whereas workload does not seem to have a significant detrimental impact. The results of this research can offer important perspectives, proof, and understanding to scholars and personnel managers. Organizations can establish a strong workforce that helps achieve the best organizational objectives by introducing methods to supervise workload, boost work drive, and enhance the work atmosphere. It is recommended that personnel managers create guidelines concentrating on controlling workload, hiring, education, drive, and enhancing possibilities while promoting a forward-thinking attitude among workers. These measures will promote creativity, cognitive flexibility, punctuality, and enhance worker effectiveness and results.

PENGARUH RELATIONSHIP QUALITY DAN INFORMATION SHARING TERHADAP SUPPLIER PERFORMANCE DI PT XYZ

2024-11-02T09:06:24+00:00

This study aims to analyze the influence of relationship quality and information sharing on supplier performance at PT XYZ. The study examines eight hypotheses, including the impact of trust, commitment, satisfaction with the organization, satisfaction with pricing, satisfaction with communication, information sharing on supplier loyalty, supplier communication, and supplier quality. The research method used is a survey with questionnaires distributed to 180 respondents from PT XYZ's supplier companies. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that commitment has a positive impact on information sharing. Satisfaction with the organization and satisfaction with pricing were also found to have a positive impact on information sharing. Information sharing significantly enhances supplier loyalty, supplier communication, and supplier quality. However, the influence of trust and satisfaction with communication on information sharing was not proven significant. These findings reinforce the importance of building high-quality relationships and effective information sharing in improving supplier performance. The managerial implications of this study include strategies to maintain and enhance high performance, resource optimization, simple monitoring, and focusing on improving high-interest, low-performance areas. This study also identifies several limitations and provides suggestions for future research.

ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING, SERVICE QUALITY, AND SALES ACTIVITIES ON THE INCREASE IN SALES OF PROBLEMATIC FINANCING GUARANTEES (DEFAULT) THROUGH AUCTION: CASE STUDY AT ABC ISLAMIC BANK

2024-10-30T09:06:40+00:00

The study's purpose is to assess and disseminate the effect of the interaction between Social Media Marketing components, Quality, and Sales Activities on increasing the sales of customer guarantees for problem financing (losses) through auctions at ABC Service Sharia Bank. This study employs quantitative methodologies with a population of all workers of PT Bank Syariah ABC and a random sample of 30 respondents from Bank Syariah ABC employees in the Surabaya region. Data collection methods use questionnaires, case studies and interviews. The data analysis approach includes performing “Data Quality Tests”, “Classic Assumption Tests”, “Multiple Linear Regression Tests”, and “Hypothesis Testing”. Based on this study, the components of Social Media Marketing, Service Quality and Sales Activity, both on their own and in combination, have a notable influence on increasing sales of collateral for non-performing financing customers through auctions: Case Study at ABC Sharia Bank. The managerial implications for PT Bank Syariah ABC resulting from this research include optimizing the implementation or running of the three components above so that sales of customer collateral through auctions can increase significantly so that the rate of return or recovery of problematic/defaulting customers is reduced.

PENGARUH WORK-LIFE BALANCE, PENGEMBANGAN KARIR, DAN KOMPENSASI TERHADAP TURNOVER INTENTION PADA GENERASI Z DI E-COMMERCE

2024-11-02T09:07:08+00:00

The aims this study is to analyze the effect of work-life balance, career development, and compensation on turnover intention in Generation Z in e-commerce marketplace companies in Jabodetabek. This study uses a quantitative method, where primary data is collected through online questionnaires from 161 generation Z employees in Jabodetabek e-commerce companies. The data were analyzed using smartPLS 4.1.0.2 to test the research hypotheses. Based on the analysis, it was found that work-life balance and career development have a negative and significant effect on turnover intention of Generation Z employees in Jabodetabek e-commerce companies. Meanwhile, compensation has a negative but insignificant effect on the turnover intention of Generation Z employees in the same company. However, this research model does not explain well and has weak predictive ability on turnover intention (R²=0.131, Q²=0.073), so it needs to be tested further with a larger population and additional independent variables. This study can help the management of e-commerce marketplace companies to continue to evaluate compensation, improve career development programs, and offer work flexibility to increase the loyalty of generation Z employees.

SYSTEMATIC LITERATURE REVIEW: SPIRITUAL LEADERSHIP DALAM KONTEKS MANAJEMEN

2024-11-02T09:07:30+00:00

This research aims to examine the spiritual leadership model of leadership as popular research. Leadership is an important factor in an organization in influencing its followers to achieve certain goals. Spiritual leadership can theoretically shape behavior into three, namely vision, hope/faith and altruistic love. The method used was a systematic literature review (SLR) approach, by identifying 29 relevant articles taken from the Scopus database which were analyzed. The results of this research indicate that spiritual leadership aims to have a positive impact on the organization so that it requires development in testing spiritual leadership with technological advances.

STRES KERJA DAN MOTIVASI KERJA PENGARUHNYA TERHADAP KINERJA KARYAWAN BANK SYARIAH MANDIRI DI KOTA MAKASSAR

2024-11-02T09:08:12+00:00

This study aims to determine the effect of work stress, work motivation, and the effect of both simultaneously on the performance of Bank Syariah Mandiri employees in Makassar City. This research was conducted at the Bank Syariah Mandiri Office in Makassar City with a research unit of permanent employees aged 20-40 years with a minimum work period of 1 year and a high school educational background and a maximum of Master degree (S2). The total population is 409 employees spread across 8 branch offices and sub-branches. The method chosen to determine the sample is purposive sampling and proportional sampling method and the results obtained are 202 samples. Furthermore, data collection was carried out using questionnaire, observation, and interview methods. The research hypothesis was tested through multiple regression analysis using the SPSS program. The research shows that work stress and work motivation have a significant influence on the performance of Bank Syariah Mandiri employees in Makassar City. Unmanaged work stress can reduce productivity, loyalty, and increase employee turnover, while good work motivation tends to improve performance.

THE INFLUENCE OF ENTREPRENEURIAL MOTIVATION AND FAMILY ENVIRONMENT ON INTEREST IN ENTREPRENEURSHIP IN UNPAM ACCOUNTING STUDY PROGRAM STUDENTS

2024-11-02T09:08:27+00:00

The main goal of this study is to investigate how entrepreneurial motivation and family environment impact the enthusiasm for entrepreneurship among students in the Unpam Accounting program. For this investigation, the Lemeshow formula was utilised, resulting in a sample size of 100 participants with a margin of error of 10%. The primary data for this study was gathered through surveys. The data was then analysed using SPSS version 26 software. The findings revealed that: 1) The individual effect of entrepreneurial motivation (X1) on the interest in entrepreneurship (Y) for Unpam Accounting students was positive and significant; 2) The individual impact of family environment (X2) on interest in entrepreneurship (Y) for Unpam Accounting students was also positive and significant; 3) Both entrepreneurial motivation (X1) and family environment (X2) together had a positive and significant impact on interest in entrepreneurship (Y) for Unpam Accounting students; and 4) The combined influence of entrepreneurial motivation (X1) and family environment (X2) on interest in entrepreneurship (Y) among Unpam Accounting students was 54%, leaving 46% potentially affected by external factors not explored in this study.

DETERMINANTS OF INTENTION TO DO WHISTLEBLOWING IN BANK PEREKONOMIAN RAKYAT

2024-11-02T09:08:41+00:00

Whistleblowing is when someone speaks up to expose wrongdoing within an organization, with the goal of protecting it from illegal or unethical behavior. The act of whistleblowing is driven by a deep personal motivation to protect an organization from engaging in illegal activities. This intention can arise due to several factors. This research seeks to analyze on how organizational dedication, individual sacrifices, and ethical thinking impact an individual's decision to report misconduct. This study was conducted at 21 Head Offices of PT Bank Perekonomian Rakyat throughout Denpasar City. A survey was conducted by distributing a questionnaire directly to the participants for collecting data Respondents were selected from employees in the compliance, accounting, teller, credit, and internal auditor divisions, so that the total was 105 respondents. Of the 105 questionnaires distributed, only 92 respondents' answers met the requirements for further analysis using multiple linear regression. The findings of this research reveal that being committed to an organization can increase the likelihood of whistleblowing, while bearing personal costs can also increase the likelihood of whistleblowing. Additionally, moral reasoning does not seem to have an impact on the whistleblowing intention.

ANALYSIS OF THE EFFECT OF IMPLEMENTING A DIGITAL TECHNOLOGY-BASED ACCOUNTING SYSTEM ON THE FINANCIAL PERFORMANCE OF MSME’S IN INDONESIA

2024-11-02T09:08:54+00:00

The primary objective of this study is to examine the impact of introducing a digital technology-driven accounting system on the financial outcomes of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In today's digital age, integrating technology into accounting systems plays a crucial role in enhancing the efficiency and transparency of financial reporting in MSMEs. The research employs a quantitative approach, utilizing a survey method to gather data from 150 MSMEs operating across various industries. Through the analysis of data using multiple linear regression, the study aims to assess the correlation between the implementation of a digital accounting system and financial performance, as measured by metrics such as profitability, cost effectiveness, and liquidity. The findings of this study reveal a positive and significant impact of incorporating a digital technology-based accounting system on the financial performance of MSMEs. The results suggest that MSMEs that embrace accounting technology demonstrate superior financial performance in comparison to those that adhere to traditional approaches. Consequently, this research imparts practical implications for MSME operators, encouraging them to actively adopt digital technology as a means to enhance financial performance and gain a competitive edge in the market.