STIAWANTY, Rita; ANDRINI, Susi. EFEKTIVITAS KOMUNIKASI INTERPERSONAL HOST SHOPEE LIVE TERHADAP PERILAKU KONSUMTIF GENERASI Y. JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL, [S. l.], v. 3, n. 3, p. 357–376, 2025. DOI: 10.55047/jekombital.v3i3.916. Disponível em: https://transpublika.co.id/ojs/index.php/JEKOMBITAL/article/view/916. Acesso em: 4 may. 2026.