Vol. 5 No. 1 (2026): AGUSTUS

View Vol. 5 No. 1 (2026): AGUSTUS

In this issue of Vol. 5 No. 1 (2026): August, we have processed 13 submitted manuscripts. 2 articles were declined after initial review by the editor, 1 article was declined after the peer review process, and 10 articles were published.

In this issue of Vol. 5 No. 1 (2026): August, all of the published articles in this issue were authored/co-authored by 29 authors from 11 institutions and 2 countries, namely BINUS University (Indonesia), Universitas Muhammadiyah Purwokerto (Indonesia), Universitas Muhammadiyah Jakarta (Indonesia), Universitas Padjadjaran (Indonesia), UIN Siber Syekh Nurjati Cirebon (Indonesia), Universitas Widyatama (Indonesia), Universitas Kristen Cipta Wacana (Indonesia), Universitas Merdeka Malang (Indonesia), Universitas Diponegoro (Indonesia), Universitas Pamulang (Indonesia), and CCN University of Science & Technology (Bangladesh).

DOI: https://doi.org/10.55047/jekombital.v5i1
Published: 2026-08-03

Articles

  • The Role of Co-Innovation and Absorptive Capacity on Speed of Innovation and Its Impact on New Product Performance in the Small Sector Industry

    Fadhlan Ridhwana Sujana* - UIN Siber Syekh Nurjati Cirebon, Indonesia 🇮🇩 Fansuri Munawar - Universitas Widyatama, Bandung, Indonesia 🇮🇩 Kahfi Gunardi - UIN Siber Syekh Nurjati Cirebon, Indonesia 🇮🇩 Ardi Susanto - UIN Siber Syekh Nurjati Cirebon, Indonesia 🇮🇩
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    Views 49 Downloads 46 Pages 1-17

  • Strengthening Rural Food SME Competitiveness through Digitalization and Village Cooperatives

    A. Taufiq Hidayat* - Department of Management, Universitas Kristen Cipta Wacana, Malang, Indonesia 🇮🇩 Khalilah Daud Isaac Makhmut - Department of Management, Universitas Kristen Cipta Wacana, Malang, Indonesia 🇮🇩 Riski Febria Nurita - Department of Law, Universitas Merdeka Malang, Malang, Indonesia 🇮🇩 Abdurrahman Yusuf - Department of Management, Universitas Kristen Cipta Wacana, Malang, Indonesia 🇮🇩
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    Views 49 Downloads 40 Pages 18-34

  • The Effects of Social Media, E-WOM, and Online Interactions on Customer Loyalty Toward Justincase’s Parcel Delivery Service Through Consumer Trust

    Puti Sarah Jayati* - Management Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Jakarta, Indonesia 🇮🇩 Daman Sudarman - Management Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Jakarta, Indonesia 🇮🇩
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    Views 59 Downloads 57 Pages 35-54

  • Impact of TikTok Affiliate Content Quality on Generation Z Purchase Intention

    Bellinda Olivia Purda* - BINUS University, Senayan Campus, Indonesia 🇮🇩 Dwi Fath Shiyaam - BINUS University, Senayan Campus, Indonesia 🇮🇩 Vania Leilani Mardian - BINUS University, Senayan Campus, Indonesia 🇮🇩 Artha Sejati Ananda - BINUS University, Senayan Campus, Indonesia 🇮🇩
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    Views 102 Downloads 40 Pages 55-74

  • The Effect of Electronic Word-of-Mouth (eWOM) on TikTok on Fudgybro Purchase Intention Among Generation Z in South Jakarta

    Regita Rizki Safira* - Faculty of Social and Political Sciences, Universitas Padjadjaran, Bandung, Indonesia 🇮🇩 Moh. Benny Alexandri - Faculty of Social and Political Sciences, Universitas Padjadjaran, Bandung, Indonesia 🇮🇩 Rivani Rivani - Faculty of Social and Political Sciences, Universitas Padjadjaran, Bandung, Indonesia 🇮🇩
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    Views 21 Downloads 14 Pages 75-91

  • Priority Model for Sales Promotion Strategies of Tour Travel Packages Among Generation Y Using the Analytic Hierarchy Process (AHP) Method at PT Cheria Trip Bahagia

    Dwi Murti Esti Rahayu* - Master Program in Management, Faculty of Economics and Business, Universitas Muhammadiyah Jakarta, Indonesia 🇮🇩 Suhendar Sulaeman - Master Program in Management, Faculty of Economics and Business, Universitas Muhammadiyah Jakarta, Indonesia 🇮🇩
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    Views 7 Downloads 7 Pages 92-107

  • The Influence of Social Media Marketing and Electronic Word of Mouth on Visiting Interest through Perceived Value at Kampoeng Kauman Heritage

    Muchammad Agung Setyo Widodo* - Department of Digital Business, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Banyumas, Indonesia 🇮🇩 Totok Haryanto - Department of Digital Business, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Banyumas, Indonesia 🇮🇩 Meydy Fauziridwan - Department of Digital Business, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Banyumas, Indonesia 🇮🇩 Erna Handayani - Department of Digital Business, Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Banyumas, Indonesia 🇮🇩
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    Views 29 Downloads 11 Pages 108-123

  • Market Reaction to Middle East Geopolitical Shocks: Evidence from Iran Conflict Escalation and Energy Stocks on the Indonesia Stock Exchange

    Alana Sabila* - Faculty of Economics and Business, Universitas Diponegoro, Semarang, Indonesia 🇮🇩
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    Views 4 Downloads 10 Pages 124-140

  • Brand Image and Digital Advertising as Determinants of Consumer Purchase Intention

    Ahmad Yusup* - Department of Marketing Management, Faculty of Economy and Business, Universitas Pamulang, Tangerang, Indonesia 🇮🇩 Nofiar Nofiar - Department of Marketing Management, Faculty of Economy and Business, Universitas Pamulang, Tangerang, Indonesia 🇮🇩
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    Views 1 Downloads 5 Pages 141-158

  • Shaping the Future of Pottery Industry in Bangladesh: Market Opportunities and Challenges

    Rajib Chandra Das* - CCN University of Science & Technology, Cumilla, Bangladesh 🇧🇩 Md Ridoy Hasan Rony - CCN University of Science & Technology, Cumilla, Bangladesh 🇧🇩 Md Azim Chowdhury - CCN University of Science & Technology, Cumilla, Bangladesh. 🇧🇩
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    Views 3 Downloads 46 Pages 159-177