Vol. 4 No. 2 (2025): NOVEMBER

View Vol. 4 No. 2 (2025): NOVEMBER

In this issue Vol. 4 No. 2 (2025): November, we have processed 24 submitted manuscripts. 2 articles were declined after initial review by the editor, 1 article were declined after the peer review process, and 21 articles were published.

In this issue Vol. 4 No. 2 (2025): November, all of the published articles were authored/co-authored by 53 authors from 21 Institutions and 2 Countries, i.e., Sekolah Tinggi Manajemen PPM, Telkom University, Universitas Sains Indonesia, Universitas Raharja, Universitas Informatika dan Bisnis Indonesia, Universitas Airlangga, UIN Sunan Kalijaga, Universitas Pembangunan Panca Budi, Universitas Diponegoro, Politeknik Pariwisata Bali, Universitas Darwan Ali, Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Universitas Sahid Jakarta, Institut Teknologi Bandung, Universitas Negeri Gorontalo, Universitas Gorontalo, Institut Teknologi Sepuluh Nopember, Universitas Bojonegoro, Universitas Pendidikan Nasional, all from Indonesia; and Sulaymaniyah University, Lebanese French University, from Iraq. 

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DOI: https://doi.org/10.55047/jekombital.v4i2
Published: 2025-09-19

Articles

  • Analysis of the Analytical Hierarchy Process Method to Prioritize the Development of Industrial Areas

    Ricky Virona Martono*
    234-245

  • Development of a Marketplace Building Store Using a Value Proposition Design Approach (Case Study: XYZ.COM)

    Muhammad Septian Widaryanto*, Astri Ghina
    246-258

  • The Effects of Asset Turnover and Accounts Receivable Turnover on The Profitability of Hotel X

    Ni Kadek Vidya Aishwanari, I Gusti Ngurah Agung Wiryanata*, A.A. Istri M. Septiviari
    259-270

  • The Relationship Between the Implementation of Company System Digitalisation and Work Discipline as Determinants of Employee Performance: A Study of the Retail Industry in Cibitung

    Umban Adi Jaya, Fauzan Manafi Albar, Indarta Priyana*, La Ode Mbunai, Galih Raspati
    271-281

  • AI-Powered Chatbots: Revolutionizing Customer Service in the Digital Era

    Mohammad Ibnu Hibban*
    282-288

  • Development of Application-Based Business Models in the Creative Cosplay Industry

    Azka Raisa Subagio*
    289-305

  • Analysis of the Relationship between Leadership Style and Work Motivation to Employee Loyalty at PT Anugerah Putra Langkat

    Bagas Indrianto Prasetio*, M. Chaerul Rizky, Agita Trianto, Ahmad Ihsan
    306-315

  • E-Marketing Mixes and Their Influence on Business Growth: Evidence from SME Leaders in Erbil, Kurdistan Region

    Jamal Ahmed Hama Kareem*, Ronyaz Hayyas Mahmood, Hazhar Omer Mohammed, Nabaz Nawzad Abdullah
    316-331

  • Advancing Green Marketing in Southeast Asia’s Cosmetics Industry: A Systematic Literature Review of Trends, Challenges, and Opportunities

    Zelika Nidya Damarani*, Rista Nurdianasari, Shabira Maharani
    332-347

  • Implementation of Sustainable Procurement in Purchasing at Hotel X

    Ni Putu Eka Amaylia Kusuma Dewi*, I Dewa Ayu Rai Sumariati, Luh Nyoman Tri Lilasari
    348-356

  • Benchmarking Machine Learning Models for Corporate Bankruptcy Prediction using Financial Ratios

    Sigit Mulyanto*, Dwika Lovitasari Yonia, Muhammad Arif, Bambang Sutejo
    357-374

  • The Role of Social Media Influencers in Cosmetic Marketing: A Systematic Literature Review

    Rista Nurdianasari*, Shabira Maharani, Zelika Nidya Damarani
    375-389

  • Talent Management Analysis at PT Permodalan Nasional Madani Venture Capital

    Widi Maryati*, Nugroho B. Sukamdani, Tatan Sukwika
    390-409

  • Navigating Platform Dependence: Strategic Decision-Making Process Behind PT Local’s D2C Business Model Shift

    Sisca Melinda*, Pri Hermawan
    410-423

  • HR Digital Transformation, Digital Work Culture, and Local Values: Evidence from Gorontalo University

    Silveny Ismail*, Mahludin Baruwadi, Mohamad Rolli Paramata, Deby Rita Karundeng
    424-436

  • Factors Influencing Investment Decisions Among University Students: The Roles of Financial Literacy, Lifestyle, Income, and Financial Planning

    Siti Halimah Rambe*, Noni Ardian, Hernawaty Hernawaty
    437-452

  • Employee Trust Betrayal and Fraud Dynamics in Indonesia’s Logistic Industry

    Elok Nurindah Sari*, Indrianawati Usman
    453-461

  • The Effect of Brand Trust on Customer Loyalty (Case Study of MViCall Application Users in Jabodetabek)

    Saskia Prameswari*, Levyda Levyda
    462-472

  • The Influence of Digitalization Readiness, Digital Mindset and Digital Culture on Digitalization Value in Multibusiness Companies

    Noer Aisyah Barlian*, Vita Ratnasari
    473-484

  • Econometric Analysis of Online Game Transactions on Digital Economy Growth in Indonesia

    Febiola Djangkaru Ramadani*, Bagas Arri Atmaja
    485-498

  • From Influence to Intention: How Peer Dynamics and Viral Marketing Shape Gen-Z Food Purchasing Through Brand Awareness

    Ni Putu Olla Anggraeni*, Ida Nyoman Basmantra
    499-510