Vol. 4 No. 3 (2026): FEBRUARI

					View Vol. 4 No. 3 (2026): FEBRUARI

In this issue Vol. 4 No. 3 (2026): Februari, we have processed 21 submitted manuscripts. 1 article were declined after initial review by the editor, 1 article were declined after the peer review process, and 19 articles were published.

In this issue Vol. 4 No. 3 (2026): Februari, all of the published articles were authored/co-authored by 48 authors from 16 Institutions and 3 Countries, i.e., Akademi Sages, Universitas Indonesia Membangun, Institut Teknologi Sepuluh Nopember, Institut Teknologi Nasional Malang, Akademi Sekretari dan Manajemen Indonesia (ASMI) Surabaya, Sekolah Tinggi Ilmu Kepolisian (STIK-PTIK), Institut Nalanda, Universitas Hayam Wuruk Perbanas, Universitas Raharja, Universitas Sains Indonesia, Universitas Widyatama, Universitas Informatika dan Bisnis Indonesia, Universitas Islam DR KHEZ Muttaqien, Universitas Telkom, all from Indonesia; Fine Art Institute, from Iraq; and Thuongmai University, from Vietnam.

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Published: 2026-01-29

Articles

  • Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya

    Bawa Mulyono Hadi*, Achmad Taufiq, Daniel Pandu Mau
    511-524
  • The Influence of Brand Image, Price, and Social Media Marketing on Car Purchase Decisions at Honda Perdana

    Memey Laelasari*, Hamidah Fauziah Fadilah, Riyandi Nur Sumawidjaja, Dadan Abdul Aziz Mubarok, Erna Herlinawati
    525-534
  • Enhancing the Effectiveness of Industrial IoT Training through the Integration of Augmented Reality and the Quality Function Deployment (QFD) Approach

    Salsabila Irbah*, Hadziq Fabroyir
    535-543
  • The Role of TikTok User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) in Shaping Cafe Visit Intentions among Gen Z

    Baiq Isnina Latifa, Sri Indriani, Firda Meisaroh
    544-559
  • The Role of Gamification and Social Media Marketing on Brand Loyalty through Customer Engagement: A Case Study of Duolingo

    Shellyana Kholifatul Sabrina*, Berto Mulia Wibawa
    560-578
  • The Influence of Transformational Leadership and Leader-Member Exchange (LMX) on the Performance of the Indonesian National Police at the Bengkulu Regional Police

    Elvianus Laoli*, Oscarius Yudhi Ari Wijaya
    579-592
  • Designing Instagram Content for Brand Identity and Brand Awareness of Fashion Products (Case Study of Small and Medium Enterprise Vie Collections)

    Dian Prasetyo*, Emmalia Adriantantri, Agung Panji Sasmito
    593-612
  • The Role of Work-Life Balance and Work Environment on Police Job Satisfaction at the East Java Regional Police

    Novi Indah Earlyanti*, Elvianus Laoli
    613-626
  • Marketing Strategy Formulation with the Nine Core Elements of Marketing Framework: A Case Study of Bakpia Satu Hati MSME

    Muhammad Faqih Asy-Syafi'iy*, Berto Mulia Wibawa
    627-640
  • The Relationship between Career Perception and Career Development and Job Satisfaction of the Indonesian National Police (Polri) at the Yogyakarta Regional Police (Polda Jogjakarta)

    Rahmadsyah Lubis*, Didit Bambang Wibowo Saputro
    641-654
  • Social Media Influencer Engagement and Mental Health Outcomes: The Moderating Analysis of Family Income Differences

    Lajan Mohammed Othman*
    655-665
  • The Influence of Quality of Work Life (QWL) and Job Satisfaction on Police Performance at the South Kalimantan Regional Police

    Vita Mayastinasari*, Bayu Suseno
    666-682
  • The Effect of Digital Literacy and Social Media Utilization on MSME Performance in Klungkung Regency, Bali

    Liangga Putra*, Dedi Muliadi, Joko Setyawan
    683-695
  • Factors Influencing Young Consumers’ Purchasing Decisions on TikTok Shop in Vietnam: The Role of Advertising Attributes

    Thuy Nguyen Thi Thu*, Ha Dinh Thi
    696-708
  • Marketing Mix Strategy to Improve Credit Performance at PT BPR Bank Tulungagung Perseroda

    Suhermin Suhermin*, Basuki Rachmat
    709-725
  • The Influence of Online Customer Reviews and Live Streaming on Impulsive Buying Among Generation Z

    Fauzan Manafi Albar, Cucu Hodijah, Rizki Chrisulianti*, Galih Raspati, Umban Adi Jaya
    726-743
  • The Role of Artificial Intelligence in Social Media Marketing Activities on Online Purchase Intention of the Digital Generation in Indonesia

    Aditya Yudanegara*, Fansuri Munawar, Ayuningtyas Yuli Hapsari
    744-762
  • The Influence of Human-AI Collaboration and Digital Competence on Generation Z Job Satisfaction

    Umban Adi Jaya*, Indarta Priyana, Fauzan Manafi Albar, Amna Mawardi, Ade Nurhayati Kusumadewi
    763-777
  • Digital Readiness and Action Prioritization in Small Cosmetics Manufacturers

    Tariq Hasan Fadhil*, Jurry Hatammimi
    778-788