Vol. 4 No. 3 (2026): FEBRUARI

Articles

• Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya

  Bawa Mulyono Hadi*, Achmad Taufiq, Daniel Pandu Mau

  511-524

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• The Influence of Brand Image, Price, and Social Media Marketing on Car Purchase Decisions at Honda Perdana

  Memey Laelasari*, Hamidah Fauziah Fadilah, Riyandi Nur Sumawidjaja, Dadan Abdul Aziz Mubarok, Erna Herlinawati

  525-534

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  • 162 Downloaded
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• Enhancing the Effectiveness of Industrial IoT Training through the Integration of Augmented Reality and the Quality Function Deployment (QFD) Approach

  Salsabila Irbah*, Hadziq Fabroyir

  535-543

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• The Role of TikTok User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) in Shaping Cafe Visit Intentions among Gen Z

  Baiq Isnina Latifa, Sri Indriani, Firda Meisaroh

  544-559

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• The Role of Gamification and Social Media Marketing on Brand Loyalty through Customer Engagement: A Case Study of Duolingo

  Shellyana Kholifatul Sabrina*, Berto Mulia Wibawa

  560-578

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• The Influence of Transformational Leadership and Leader-Member Exchange (LMX) on the Performance of the Indonesian National Police at the Bengkulu Regional Police

  Elvianus Laoli*, Oscarius Yudhi Ari Wijaya

  579-592

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• Designing Instagram Content for Brand Identity and Brand Awareness of Fashion Products (Case Study of Small and Medium Enterprise Vie Collections)

  Dian Prasetyo*, Emmalia Adriantantri, Agung Panji Sasmito

  593-612

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• The Role of Work-Life Balance and Work Environment on Police Job Satisfaction at the East Java Regional Police

  Novi Indah Earlyanti*, Elvianus Laoli

  613-626

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• Marketing Strategy Formulation with the Nine Core Elements of Marketing Framework: A Case Study of Bakpia Satu Hati MSME

  Muhammad Faqih Asy-Syafi'iy*, Berto Mulia Wibawa

  627-640

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• The Relationship between Career Perception and Career Development and Job Satisfaction of the Indonesian National Police (Polri) at the Yogyakarta Regional Police (Polda Jogjakarta)

  Rahmadsyah Lubis*, Didit Bambang Wibowo Saputro

  641-654

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• Social Media Influencer Engagement and Mental Health Outcomes: The Moderating Analysis of Family Income Differences

  Lajan Mohammed Othman*

  655-665

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• The Influence of Quality of Work Life (QWL) and Job Satisfaction on Police Performance at the South Kalimantan Regional Police

  Vita Mayastinasari*, Bayu Suseno

  666-682

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• The Effect of Digital Literacy and Social Media Utilization on MSME Performance in Klungkung Regency, Bali

  Liangga Putra*, Dedi Muliadi, Joko Setyawan

  683-695

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• Factors Influencing Young Consumers’ Purchasing Decisions on TikTok Shop in Vietnam: The Role of Advertising Attributes

  Thuy Nguyen Thi Thu*, Ha Dinh Thi

  696-708

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• Marketing Mix Strategy to Improve Credit Performance at PT BPR Bank Tulungagung Perseroda

  Suhermin Suhermin*, Basuki Rachmat

  709-725

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• The Influence of Online Customer Reviews and Live Streaming on Impulsive Buying Among Generation Z

  Fauzan Manafi Albar, Cucu Hodijah, Rizki Chrisulianti*, Galih Raspati, Umban Adi Jaya

  726-743

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• The Role of Artificial Intelligence in Social Media Marketing Activities on Online Purchase Intention of the Digital Generation in Indonesia

  Aditya Yudanegara*, Fansuri Munawar, Ayuningtyas Yuli Hapsari

  744-762

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