Vol. 4 No. 2 (2025): NOVEMBER

Articles

• Analysis of the Analytical Hierarchy Process Method to Prioritize the Development of Industrial Areas

  Ricky Virona Martono*

  234-245

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• Development of a Marketplace Building Store Using a Value Proposition Design Approach (Case Study: XYZ.COM)

  Muhammad Septian Widaryanto*, Astri Ghina

  246-258

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• The Effects of Asset Turnover and Accounts Receivable Turnover on The Profitability of Hotel X

  Ni Kadek Vidya Aishwanari, I Gusti Ngurah Agung Wiryanata*, A.A. Istri M. Septiviari

  259-270

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• The Relationship Between the Implementation of Company System Digitalisation and Work Discipline as Determinants of Employee Performance: A Study of the Retail Industry in Cibitung

  Umban Adi Jaya, Fauzan Manafi Albar, Indarta Priyana*, La Ode Mbunai, Galih Raspati

  271-281

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• AI-Powered Chatbots: Revolutionizing Customer Service in the Digital Era

  Mohammad Ibnu Hibban*

  282-288

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• Development of Application-Based Business Models in the Creative Cosplay Industry

  Azka Raisa Subagio*

  289-305

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• Analysis of the Relationship between Leadership Style and Work Motivation to Employee Loyalty at PT Anugerah Putra Langkat

  Bagas Indrianto Prasetio*, M. Chaerul Rizky, Agita Trianto, Ahmad Ihsan

  306-315

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• E-Marketing Mixes and Their Influence on Business Growth: Evidence from SME Leaders in Erbil, Kurdistan Region

  Jamal Ahmed Hama Kareem*, Ronyaz Hayyas Mahmood, Hazhar Omer Mohammed, Nabaz Nawzad Abdullah

  316-331

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• Advancing Green Marketing in Southeast Asia’s Cosmetics Industry: A Systematic Literature Review of Trends, Challenges, and Opportunities

  Zelika Nidya Damarani*, Rista Nurdianasari, Shabira Maharani

  332-347

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• Implementation of Sustainable Procurement in Purchasing at Hotel X

  Ni Putu Eka Amaylia Kusuma Dewi*, I Dewa Ayu Rai Sumariati, Luh Nyoman Tri Lilasari

  348-356

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• Benchmarking Machine Learning Models for Corporate Bankruptcy Prediction using Financial Ratios

  Sigit Mulyanto*, Dwika Lovitasari Yonia, Muhammad Arif, Bambang Sutejo

  357-374

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• The Role of Social Media Influencers in Cosmetic Marketing: A Systematic Literature Review

  Rista Nurdianasari*, Shabira Maharani, Zelika Nidya Damarani

  375-389

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• Talent Management Analysis at PT Permodalan Nasional Madani Venture Capital

  Widi Maryati*, Nugroho B. Sukamdani, Tatan Sukwika

  390-409

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• Navigating Platform Dependence: Strategic Decision-Making Process Behind PT Local’s D2C Business Model Shift

  Sisca Melinda*, Pri Hermawan

  410-423

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• HR Digital Transformation, Digital Work Culture, and Local Values: Evidence from Gorontalo University

  Silveny Ismail*, Mahludin Baruwadi, Mohamad Rolli Paramata, Deby Rita Karundeng

  424-436

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• Factors Influencing Investment Decisions Among University Students: The Roles of Financial Literacy, Lifestyle, Income, and Financial Planning

  Siti Halimah Rambe*, Noni Ardian, Hernawaty Hernawaty

  437-452

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• Employee Trust Betrayal and Fraud Dynamics in Indonesia’s Logistic Industry

  Elok Nurindah Sari*, Indrianawati Usman

  453-461

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• The Effect of Brand Trust on Customer Loyalty (Case Study of MViCall Application Users in Jabodetabek)

  Saskia Prameswari*, Levyda Levyda

  462-472

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• The Influence of Digitalization Readiness, Digital Mindset and Digital Culture on Digitalization Value in Multibusiness Companies

  Noer Aisyah Barlian*, Vita Ratnasari

  473-484

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• Econometric Analysis of Online Game Transactions on Digital Economy Growth in Indonesia

  Febiola Djangkaru Ramadani*, Bagas Arri Atmaja

  485-498

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• From Influence to Intention: How Peer Dynamics and Viral Marketing Shape Gen-Z Food Purchasing Through Brand Awareness

  Ni Putu Olla Anggraeni*, Ida Nyoman Basmantra

  499-510

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