UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?
Abstract
The research indicates that the adoption of digital marketing among SMEs in Indonesia significantly contributes to their sustainable growth. The study identifies several key factors that influence this relationship, including attitude toward digital marketing, perceived behavioral control, subjective norm, intention to use digital marketing, and actual use of digital marketing. Specifically, the study highlights that positive attitudes towards digital marketing and subjective norms directly influence the intention to use digital marketing, which subsequently impacts the actual adoption of digital marketing tools. Moreover, the study underscores that the actual use of digital marketing has a direct positive effect on the sustainable growth of SMEs. These findings affirm the potential of digital marketing as a valuable resource for enhancing the sustainable growth of SMEs in Indonesia. By comprehending the factors that drive the adoption and utilization of digital marketing, businesses can develop effective strategies to promote sustainable growth.
Downloads
References
Abbas, A., & Mehmood, K. (2021). Understanding digital marketing adoption in India: integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework. Journal of Management Sciences, 8(2), 70–87.
Acheampong, R. A., & Cugurullo, F. (2019). Capturing the behavioural determinants behind the adoption of autonomous vehicles: Conceptual frameworks and measurement models to predict public transport, sharing and ownership trends of self-driving cars. Transportation Research Part F: Traffic Psychology and Behaviour, 62, 349–375.
Adam, M., Ibrahim, M., Ikramuddin, I., & Syahputra, H. (2020). The role of digital marketing platforms on supply chain management for customer satisfaction and loyalty in small and medium enterprises (SMEs) at Indonesia. International Journal of Supply Chain Management, 9(3), 1210–1220.
Adichwal, N. K., Ahmadini, A. A. H., Raghav, Y. S., Singh, R., & Ali, I. (2022). Estimation of general parameters using auxiliary information in simple random sampling without replacement. Journal of King Saud University-Science, 34(2), 101754.
Adu-Gyamfi, G., Song, H., Nketiah, E., Obuobi, B., Adjei, M., & Cudjoe, D. (2022). Determinants of adoption intention of battery swap technology for electric vehicles. Energy, 251, 123862.
Ahene Djan, V. (2021). The Effect of Digital Marketing on Consumer Buying Behaviour: A Case Study of Fan Milk Ghana Limited. Ghana Institute of Journalism.
Ajina, A. S. (2019). The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context. Entrepreneurship and Sustainability Issues, 6(3), 1512–1527. https://doi.org/10.9770/jesi.2019.6.3(32)
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control: From cognition to behavior (pp. 11–39). Springer.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324. https://doi.org/10.1002/hbe2.195
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predictiing social behavior. Englewood Cliffs.
Akpan, I. J., Udoh, E. A. P., & Adebisi, B. (2022). Small business awareness and adoption of state-of-the-art technologies in emerging and developing markets, and lessons from the COVID-19 pandemic. Journal of Small Business & Entrepreneurship, 34(2), 123–140. https://doi.org/10.1080/08276331.2020.1820185
Al-Emran, M., Islam, S., & Harun, A. (2022). Understanding quality factors of electronic health service in an emerging economy. Quality Management Journal, 29(3), 212–231.
Alhakimi, W., & Esmail, J. (2020). The factors influencing the adoption of internet banking in Yemen. International Journal of Electronic Banking, 2(2), 97. https://doi.org/10.1504/IJEBANK.2020.109655
Al-Khaldy, D. A. W., Hassan, T. H., Abdou, A. H., Abdelmoaty, M. A., & Salem, A. E. (2022). The effects of social networking services on tourists’ intention to visit mega-events during the Riyadh season: a theory of planned behavior model. Sustainability, 14(21), 14481.
Almestarihi, R., Ahmad, A. Y. A. B., Frangieh, R. H., Abu-AlSondos, I. A., Nser, K. K., & Ziani, A. (2024). Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability. Uncertain Supply Chain Management, 12(2), 1275–1284. https://doi.org/10.5267/j.uscm.2023.11.009
Alqasa, K. M. A., & Afaneh, J. A. A. (2022). A Study on Digital Marketing and SME Performance During COVID-19: A Case Saudi SMEs. International Journal of Ebusiness and EGOVERNMENT Studies, 14(1), 344–360.
Alsyouf, A., Lutfi, A., Al-Bsheish, M., Jarrar, M., Al-Mugheed, K., Almaiah, M. A., Alhazmi, F. N., Masa’deh, R., Anshasi, R. J., & Ashour, A. (2022). Exposure detection applications acceptance: The case of COVID-19. International Journal of Environmental Research and Public Health, 19(12), 7307.
Alzubaidi, H., Slade, E. L., & Dwivedi, Y. K. (2021). Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness. Journal of Business Research, 122, 685–699.
Amjad, T. (2022). Digital entrepreneurial marketing: A bibliometric analysis reveals an inescapable need of business schools. The International Journal of Management Education, 20(2), 100655.
Anatan, L., & Nur. (2023). Micro, Small, and Medium Enterprises’ Readiness for Digital Transformation in Indonesia. Economies, 11(6), 156. https://doi.org/10.3390/economies11060156
Andika, A., Jennifer, J., Huang, J. C., & Sebastian, J. C. (2021). Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises. Jurnal Manajemen Bisnis, 18(3), 308–328. https://doi.org/10.38043/jmb.v18i3.3173
Ansong, E., & Boateng, R. (2019). Surviving in the digital era – business models of digital enterprises in a developing economy. Digital Policy, Regulation and Governance, 21(2), 164–178. https://doi.org/10.1108/DPRG-08-2018-0046
Attor, C., Jibril, A. B., Amoah, J., & Chovancova, M. (2022). Examining the influence of brand personality dimension on consumer buying decision: Evidence from Ghana. Management & Marketing, 17(2), 156–177.
Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: Selected recent advances and applications. Europe’s Journal of Psychology, 16(3), 352.
Bruce, E., Shurong, Z., Ying, D., Yaqi, M., Amoah, J., & Egala, S. B. (2023). The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana. Sustainability, 15(6), 4760. https://doi.org/10.3390/su15064760
Budhi, M. K. S., Lestari, N. P. N. E., Suasih, N. N. R., & Wijaya, P. Y. (2020). Strategies and policies for developing SMEs based on creative economy. Management Science Letters, 2301–2310. https://doi.org/10.5267/j.msl.2020.3.005
Chatterjee, S., Chaudhuri, R., Sakka, G., Grandhi, B., Galati, A., Siachou, E., & Vrontis, D. (2021). Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: The moderating role of leadership support. Sustainability, 13(21), 12134.
Cheng, T. C. E., Lam, D. Y. C., & Yeung, A. C. L. (2006). Adoption of internet banking: an empirical study in Hong Kong. Decision Support Systems, 42(3), 1558–1572.
Chinje, N. B. (2015). Harnessing Digital Marketing To Access Markets: Opportunities For Africa’s SMEs. Africagrowth Institute, 14–18. https://www.researchgate.net/publication/287204715_Harnessing_Digital_Marketing_To_Access_Markets_Opportunities_For_Africa’s_SMEs/link/5679ea8f08ae40c0e27df819/download
Chua, E. L., Chiu, J. L., & Chiu, C. L. (2020). Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries. Asia Pacific Journal of Innovation and Entrepreneurship, 14(2), 175–188. https://doi.org/10.1108/APJIE-12-2019-0095
Coordinating Ministry for Economic Affairs of the Republic of Indonesia. (2022). Increasing Financial Inclusion for MSMEs through the Utilization of Digital Technology, the Government Launches the PROMISE II Impact Program. Coordinating Ministry for Economic Affairs of the Republic of Indonesia. https://ekon.go.id/publikasi/detail/5000/increasing-financial-inclusion-for-msmes-through-the-utilization-of-digital-technology-the-government-launches-the-promise-ii-impact-program#
Dahiya, R., & Gayatri. (2017). Investigating Indian car buyers’ decision to use digital marketing communication: An empirical application of decomposed TPB. Vision, 21(4), 385–396.
Dajani, D., Yaseen, S. G., El Qirem, I., & Sa’d, H. (2022). Predictors of Intention to Use a Sustainable Cloud-Based Quality Management System among Academics in Jordan. Sustainability, 14(21), 14253.
Efthymiou, L., Morphitis, A., Drousiotis, P., & Orphanidou, Y. (2022). Sustainability initiatives in Cypriot hotels and the way forward through digital marketing communication. CMC2022, 26th Corporate and Marketing Communications Conference: 18-20 APRIL 2022, 140–150.
Endris, E., & Kassegn, A. (2022). The role of micro, small and medium enterprises (MSMEs) to the sustainable development of sub-Saharan Africa and its challenges: a systematic review of evidence from Ethiopia. Journal of Innovation and Entrepreneurship, 11(1), 20. https://doi.org/10.1186/s13731-022-00221-8
Eze, S. C., Chinedu-Eze, V. C. A., Okike, C. K., & Bello, A. O. (2020). Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach. Humanities and Social Sciences Communications, 7(1). https://doi.org/10.1057/s41599-020-00580-1
Fan, M., Qalati, S. A., Khan, M. A. S., Shah, S. M. M., Ramzan, M., & Khan, R. S. (2021). Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities. PLoS ONE, 16(4 April 2021). https://doi.org/10.1371/journal.pone.0247320
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research.
Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra. In Source: Journal of Marketing Research (Vol. 18, Issue 3).
Grandón, E. E., & Ramírez-Correa, P. (2018). Managers/owners’ innovativeness and electronic commerce acceptance in Chilean SMEs: A multi-group analysis based on a structural equation model. Journal of Theoretical and Applied Electronic Commerce Research, 13(3), 1–16.
Ha, N. M., & Khoa, B. T. (2021). The Google Advertising Service Adoption Behaviour of Enterprise in the Digital Transformation Age. Webology Spec. Issue Inf. Retr. Web Search, 18, 153–170.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarsted, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Hien, N. N., & Nhu, T. N. H. (2022). The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness. Cogent Business & Management, 9(1). https://doi.org/10.1080/23311975.2022.2105285
Hoang, H., & Le Tan, T. (2023). Unveiling digital transformation: Investigating technology adoption in Vietnam’s food delivery industry for enhanced customer experience. Heliyon, 9(9), e19719. https://doi.org/10.1016/j.heliyon.2023.e19719
Hohman, Z. P., Crano, W. D., & Niedbala, E. M. (2016). Attitude ambivalence, social norms, and behavioral intentions: Developing effective antitobacco persuasive communications. Psychology of Addictive Behaviors, 30(2), 209.
Hsu, C.-L., & Lin, J. C.-C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45(1), 65–74. https://doi.org/10.1016/j.im.2007.11.001
Hung, S.-Y., Yu, A. P.-I., & Chiu, Y.-C. (2018). Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce. Journal of Organizational Computing and Electronic Commerce, 28(1), 9–30.
Ikramuddin, I., Matriadi, F., Iis, E. Y., & Mariyudi, M. (2021). Marketing performance development: Application of the concept of digital marketing and market orientation strategy in the MSME sector. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(2), 181–190.
Indonesia Goverment. (2024, January 12). Saatnya Industri Kecil Unjuk Diri. Indonesia Go.Id. https://www.indonesia.go.id/kategori/editorial/7888/saatnya-industri-kecil-unjuk-diri?lang=1#:~:text=Peran%20strategis%20industri%20kecil%20dan,dari%20total%20nilai%20output%20industri.
Indrawati, H., Caska, & Suarman. (2020). Barriers to technological innovations of SMEs: how to solve them? International Journal of Innovation Science, 12(5), 545–564. https://doi.org/10.1108/IJIS-04-2020-0049
Kazaure, M. A., Abdullah, A. R., Jantan, A. H., & Zawawi, D. B. (2020). Influences of TPB variable on SMEs intention to adopt online crowdfunding services in Nigeria. International Journal of Advanced Science and Technology, 29(4), 981–993.
Kock, F., Berbekova, A., & Assaf, A. G. (2021). Understanding and managing the threat of common method bias: Detection, prevention and control. Tourism Management, 86, 104330.
Kock, N. (2015). Common Method Bias in PLS-SEM. International Journal of E-Collaboration, 11(4), 1–10. https://doi.org/10.4018/ijec.2015100101
Kraft, C., Lindeque, J. P., & Peter, M. K. (2022). The digital transformation of Swiss small and medium-sized enterprises: insights from digital tool adoption. Journal of Strategy and Management, 15(3), 468–494.
Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63, 102466. https://doi.org/10.1016/j.ijinfomgt.2021.102466
Kumar, K. (2012). A Beginner’s Guide to Structural Equation Modeling, 3rd edn. Oxford University Press.
Kurdi, B. Al, Alshurideh, M., Akour, I., Alzoubi, H. M., Obeidat, B., & AlHamad, A. (2022). The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets. International Journal of Data and Network Science, 6(4), 1175–1186. https://doi.org/10.5267/j.ijdns.2022.7.002
Lateef, M., & Keikhosrokiani, P. (2023). Predicting Critical success factors of business intelligence implementation for improving SMEs’ performances: a case study of Lagos State, Nigeria. Journal of the Knowledge Economy, 14(3), 2081–2106.
Lee, M.-C. (2009). Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electronic Commerce Research and Applications, 8(3), 130–141.
Lin, H.-F. (2007). Predicting consumer intentions to shop online: An empirical test of competing theories. Electronic Commerce Research and Applications, 6(4), 433–442.
Luarn, P., & Lin, H.-H. (2005). Toward an understanding of the behavioral intention to use mobile banking. Computers in Human Behavior, 21(6), 873–891.
Mahdi, S. S., Gunjal, S., Babar, M. G., Syeda, S., & Andiesta, N. S. (2023). Brain Health in the Digital Era. In Computational Methods in Psychiatry (pp. 151–164). Springer Nature Singapore. https://doi.org/10.1007/978-981-99-6637-0_7
Martins, A. (2023). Dynamic capabilities and SME performance in the COVID-19 era: the moderating effect of digitalization. Asia-Pacific Journal of Business Administration, 15(2), 188–202.
Mehralian, M. M., & Khazaee, P. (2022). Effect of digital marketing on the business performance of MSMES during the covid-19 pandemic: The mediating role of customer relationship management. 37th Digital Marketing and Customer Behavior Science Conference (2022).
Miraz, M. H., Hasan, M. T., Rekabder, M. S., & Akhter, R. (2022). Trust, transaction transparency, volatility, facilitating condition, performance expectancy towards cryptocurrency adoption through intention to use. Journal of Management Information and Decision Sciences, 25, 1–20.
Munawaroh, N. A., Hermawan, A., & Ambarwati, D. (2024). Unlocking Adoption: Revealing Gamification’s Influence on Indonesian Consumer Intentions in E-Commerce. International Journal of Economics and Business Research, 03(3), 37–70. https://doi.org/https://doi.org/10.70799/ijebir.v3i03.824
Nasiri, M., Saunila, M., Rantala, T., & Ukko, J. (2022). Sustainable innovation among small businesses: The role of digital orientation, the external environment, and company characteristics. Sustainable Development, 30(4), 703–712.
Nguyen, N., Nguyen, H. V., Nguyen, P. T., Tran, V. T., Nguyen, H. N., Nguyen, T. M. N., Cao, T. K., & Nguyen, T. H. (2019). Some key factors affecting consumers’ intentions to purchase functional foods: A case study of functional yogurts in Vietnam. Foods, 9(1), 24.
Nimfa, D. T., Uzir, M. U. H., Maimako, L. N., Eneizan, B., Latiff, A. S. A., & Wahab, S. A. (2021). The impact of innovation competitive advantage on product quality for sustainable growth among SMES: An empirical analysis. International Journal of Business Science & Applied Management (IJBSAM), 16(3), 39–62.
Nurhayati-Wolff, H. (2023). Number of internet users in Indonesia 2017-2028. Statista.Com. https://www.statista.com/statistics/254456/number-of-internet-users-in-indonesia/
Olazo, D. B. (2022). Measuring the level of digital marketing capabilities, digital marketing strategies and challenges and issues of SMEs in adopting digital marketing. J. Mark. Adv. Pract, 4, 79–96.
Orzan, G., Macovei, O. I., Iconaru, C., & Perju, A. (2012). Modelling Romanian SME’s Intention to Continue Using the Online Marketing Tools: An Information System Theories Approach and Empirical Results. AMIS, 2012, 1173.
Owoseni, A., Hatsu, S., & Tolani, A. (2022). How do digital technologies influence the dynamic capabilities of micro and small businesses in a pandemic and low‐income country context? The Electronic Journal of Information Systems in Developing Countries, 88(2), e12202.
Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises. Sustainability, 11(2), 391. https://doi.org/10.3390/su11020391
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
Peter, M. K., & Dalla Vecchia, M. (2021). The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms. In Springer, Cham (pp. 251–265). https://doi.org/10.1007/978-3-030-48332-6_17
Petrosyan, A. (2024, January 31). Worldwide digital population 2024. Statistia. https://www.statista.com/statistics/617136/digital-population-worldwide/
Philbin, S., Viswanathan, R., & Telukdarie, A. (2022). Understanding how digital transformation can enable SMEs to achieve sustainable development: A systematic literature review.
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
Pollák, F., & Markovič, P. (2021). Size of business unit as a factor influencing adoption of digital marketing: Empirical analysis of SMEs operating in the central European market. Administrative Sciences, 11(3). https://doi.org/10.3390/admsci11030071
Pradhan, P., Nigam, D., & Tewari, C. (2020). BARRIER FACED BY SMES TO ADOPT DIGITAL MARKETING: SPECIAL REFERENCE TO UTTAR PRADESH. International Journal of Psychosocial Rehabilitation, 24, 9256–9353.
Qalati, S. A., Ostic, D., Shuibin, G., & Mingyue, F. (2022). A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries. Managerial and Decision Economics, 43(3), 846–861. https://doi.org/10.1002/mde.3422
Qing, W., Amin, M. Bin, Gazi, Md. A. I., Khan, W., Masud, A. Al, & Alam, M. N. (2023). Mediation Effect of Technology Adaptation Capabilities Between the Relationship of Service Quality Attributes and Customer Satisfaction: An Investigation on Young Customers Perceptions Toward E-Commerce in China. IEEE Access, 11, 123904–123923. https://doi.org/10.1109/ACCESS.2023.3328775
Rahman, M. M., Lesch, M. F., Horrey, W. J., & Strawderman, L. (2017). Assessing the utility of TAM, TPB, and UTAUT for advanced driver assistance systems. Accident Analysis & Prevention, 108, 361–373.
Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E., & Wirtz, J. (2020). The Role of Marketing in Digital Business Platforms. Journal of Interactive Marketing, 51, 72–90. https://doi.org/10.1016/j.intmar.2020.04.006
Riantini, R. E., Tjhin, V. U., & Atmojo, R. N. P. (2021). How is the adoption of digital marketing services for smart city application users? JOIV: International Journal on Informatics Visualization, 5(1), 57–62.
Salkind, N. J. (2021). Exploring research: Vol. Pearson (9th Edition). Pearson.
Saura, J. R., Palacios-Marqués, D., & Ribeiro-Soriano, D. (2023). Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research. Journal of Small Business Management, 61(3), 1278–1313. https://doi.org/10.1080/00472778.2021.1955127
Shaikh, D. A. A., Kumar, M. A., Syed, D. A. A., & Shaikh, M. Z. (2021). A two-decade literature review on challenges faced by SMEs in technology adoption. Academy of Marketing Studies Journal, 25(3).
Simon Kemp. (2023). DIGITAL 2023: INDONESIA. Data Reportal. https://datareportal.com/reports/digital-2023-indonesia
Singh, R. K., Luthra, S., Mangla, S. K., & Uniyal, S. (2019). Applications of information and communication technology for sustainable growth of SMEs in India food industry. Resources, Conservation and Recycling, 147, 10–18.
Su, J., Zhang, Y., & Wu, X. (2023). How market pressures and organizational readiness drive digital marketing adoption strategies’ evolution in small and medium enterprises. Technological Forecasting and Social Change, 193, 122655. https://doi.org/10.1016/j.techfore.2023.122655
Surya, B., Menne, F., Sabhan, H., Suriani, S., Abubakar, H., & Idris, M. (2021). Economic Growth, Increasing Productivity of SMEs, and Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 20. https://doi.org/10.3390/joitmc7010020
Sussman, R., & Gifford, R. (2019). Causality in the Theory of Planned Behavior. Personality and Social Psychology Bulletin, 45(6), 920–933. https://doi.org/10.1177/0146167218801363
Tambunan, T. (2019). Recent evidence of the development of micro, small and medium enterprises in Indonesia. Journal of Global Entrepreneurship Research, 9(1), 18. https://doi.org/10.1186/s40497-018-0140-4
Tan, M., & Teo, T. S. H. (2000). Factors influencing the adoption of Internet banking. Journal of the Association for Information Systems, 1(1), 5.
Tehseen, S., Kayani, U. N., Haider, S. A., Aysan, A. F., Johara, F., Hossain, S. M., & Khalid, S. (2024). Unpacking the mechanisms of entrepreneurial bricolage for new venture growth: the mediating roles of new venture adaptiveness and innovative ambidexterity. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2316357
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 425–478.
Voramontri, D., & Klieb, L. (2019). Impact of social media on consumer behaviour. In Int. J. Information and Decision Sciences (Vol. 11, Issue 3). http://creativecommons.org/licenses/by/4.0/
Vu, N. H., & Nguyen, N. M. (2022). Development of small-and medium-sized enterprises through information technology adoption persistence in Vietnam. Information Technology for Development, 28(3), 585–616. https://doi.org/10.1080/02681102.2021.1935201
Wilson11, V., & Makau12, C. (2015). ONLINE MARKETING USE: SMALL AND MEDIUM ENTERPRISES (SMEs) EXPERIENCE FROM KENYA. Afr. Growth Agenda , 14–18.
Wu, J.-H., & Wang, S.-C. (2005). What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model. Information & Management, 42(5), 719–729.
Wu, L., & Chen, J.-L. (2005). An extension of trust and TAM model with TPB in the initial adoption of on-line tax: an empirical study. International Journal of Human-Computer Studies, 62(6), 784–808.
Xuan, V. N., Thu, N. T. P., & Anh, N. T. (2020). Factors affecting support services in small and medium enterprises: Evidence from Vietnam small and medium information technology enterprises. Management Science Letters, 303–312. https://doi.org/10.5267/j.msl.2019.9.001
Zhai, H., Yang, M., & Chan, K. C. (2022). Does digital transformation enhance a firm’s performance? Evidence from China. Technology in Society, 68, 101841. https://doi.org/10.1016/j.techsoc.2021.101841
Zhang, J., van Gorp, D., & Kievit, H. (2023a). Digital technology and national entrepreneurship: An ecosystem perspective. The Journal of Technology Transfer, 48(3), 1077–1105.
Zhang, J., van Gorp, D., & Kievit, H. (2023b). Digital technology and national entrepreneurship: An ecosystem perspective. The Journal of Technology Transfer, 48(3), 1077–1105.
Zhou, Y., Loi, A. M.-W., Tan, G. W.-H., Lo, P.-S., & Lim, W. (2022). The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media. Data in Brief, 42, 108239.
Ziółkowska, M. J. (2021). Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises. Sustainability, 13(5), 2512. https://doi.org/10.3390/su13052512
Copyright (c) 2024 Nuril Aulia Munawaroh, Sudarmiatin Sudarmiatin, Widya Putimelinda
This work is licensed under a Creative Commons Attribution 4.0 International License.
.png){kind=small}
.png){kind=small}
.png){kind=small}
.png){kind=spacer}
.png){kind=small}
.png){kind=small}
.png){kind=small}
.png){kind=small}
