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Vol. 4 No. 2 (2024): March 2024

This issue is available online since 15th April 2024 for regular issue March 2024. All articles in this issue (8 original research articles) were written by 22 authors from Indonesia and reviewed by collaboration of reviewers from China, Philipines, and Indonesia (Download Full Issue pdf)

DOI: https://doi.org/10.55047/transekonomika.v4i2

Published: 2024-04-15

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Articles

PENERAPAN GOOD UNIVERSITY GOVERNANCE TERHADAP KEPUASAN MAHASISWA DENGAN EXCELLENT SERVICE SEBAGAI VARIABEL MODERASI (Studi Kasus Mahasiswa Institut Teknologi dan Bisnis Indonesia)

Tri Dessy Ratna Sari*, Renny Maisyarah, Rahima Br Purba

87-99

DOI : https://doi.org/10.55047/transekonomika.v4i2.606
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Abstract views: 127, Download PDF downloads: 115
OWNED MEDIA: SYSTEMATIC LITERATURE REVIEW (SLR)

Fian Arifiona Faradila*, Indri Safitri, Herlina Kusuma Wardhani

100-107

DOI : https://doi.org/10.55047/transekonomika.v4i2.615
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Abstract views: 135, Download PDF downloads: 127
UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS

Sofyan Lazuardi, Tri Wahjoedi*

108-119

DOI : https://doi.org/10.55047/transekonomika.v4i2.617
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Abstract views: 113, Download PDF downloads: 85
ANALISIS AKUNTABILITAS DAN TRANSPARANSI PENGELOLAAN DANA BOS PADA SDS ADVENT 6 MEDAN

Amoy Dameria Simamora*, Renny Maisyarah, Agus Tripriyono

120-131

DOI : https://doi.org/10.55047/transekonomika.v4i2.624
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Abstract views: 162, Download PDF downloads: 151
PENGARUH WORD OF MOUTH, DISSATISFACTION, VARIETY SEEKING TERHADAP BRAND SWITCHING JASA KURIR J&T EXPRESS (Studi Pada Pengguna Jasa Kurir Ekspedisi J&T Express di Kota Medan)

Anzala Sahru Ramadhan*, Nicholas Marpaung

132-146

DOI : https://doi.org/10.55047/transekonomika.v4i2.619
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Abstract views: 215, Download PDF downloads: 192
ANALISIS TINGKAT EFISIENSI PENERIMAAN PAJAK DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PADA TAHUN 2016-2020 DI KABUPATEN PURWOREJO

Nur Atika*, Agustina Prativi Nugraheni

147-160

DOI : https://doi.org/10.55047/transekonomika.v4i2.621
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Abstract views: 79, Download PDF downloads: 80
UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?

Nuril Aulia Munawaroh*, Sudarmiatin, Widya Putimelinda

161-182

DOI : https://doi.org/10.55047/transekonomika.v4i2.642
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Abstract views: 126, Download PDF downloads: 54
THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI

Anita Sumelvia Dewi*, Erwin Syahputra, Umi Nadhiroh, Iing Sri Hardiningrum

183-188

DOI : https://doi.org/10.55047/transekonomika.v4i2.634
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Abstract views: 94, Download PDF downloads: 68