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Vol. 4 No. 2 (2024): March 2024

In this issue Vol. 4 No. 2 (2024): March, we have processed 10 submitted manuscripts. 0 article was declined after initial review by the editor, 2 articles were declined after the peer review process, and 8 articles were published.

In this issue Vol. 4 No. 2 (2024): March, all of the published articles were authored/co-authored by 22 authors from 6 Institutions and 1 Country, i.e., Universitas Pembangunan Panca Budi Medan (Indonesia), Universitas Negeri Malang (Indonesia), Sekolah Tinggi Ilmu Ekonomi Mahardhika (Indonesia), Universitas Sumatera (Indonesia), Universitas Tidar (Indonesia), Universitas Islam Kadiri (Indonesia).

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DOI: https://doi.org/10.55047/transekonomika.v4i2

Published: 2024-04-15

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Articles

PENERAPAN GOOD UNIVERSITY GOVERNANCE TERHADAP KEPUASAN MAHASISWA DENGAN EXCELLENT SERVICE SEBAGAI VARIABEL MODERASI (Studi Kasus Mahasiswa Institut Teknologi dan Bisnis Indonesia)

Tri Dessy Ratna Sari*, Renny Maisyarah, Rahima Br Purba

87-99

DOI : https://doi.org/10.55047/transekonomika.v4i2.606
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Abstract views: 224, Download PDF downloads: 178
OWNED MEDIA: SYSTEMATIC LITERATURE REVIEW (SLR)

Fian Arifiona Faradila*, Indri Safitri, Herlina Kusuma Wardhani

100-107

DOI : https://doi.org/10.55047/transekonomika.v4i2.615
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Abstract views: 305, Download PDF downloads: 241
UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS

Sofyan Lazuardi, Tri Wahjoedi*

108-119

DOI : https://doi.org/10.55047/transekonomika.v4i2.617
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Abstract views: 228, Download PDF downloads: 167
ANALISIS AKUNTABILITAS DAN TRANSPARANSI PENGELOLAAN DANA BOS PADA SDS ADVENT 6 MEDAN

Amoy Dameria Simamora*, Renny Maisyarah, Agus Tripriyono

120-131

DOI : https://doi.org/10.55047/transekonomika.v4i2.624
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Abstract views: 271, Download PDF downloads: 236
PENGARUH WORD OF MOUTH, DISSATISFACTION, VARIETY SEEKING TERHADAP BRAND SWITCHING JASA KURIR J&T EXPRESS (Studi Pada Pengguna Jasa Kurir Ekspedisi J&T Express di Kota Medan)

Anzala Sahru Ramadhan*, Nicholas Marpaung

132-146

DOI : https://doi.org/10.55047/transekonomika.v4i2.619
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Abstract views: 364, Download PDF downloads: 315
ANALISIS TINGKAT EFISIENSI PENERIMAAN PAJAK DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PADA TAHUN 2016-2020 DI KABUPATEN PURWOREJO

Nur Atika*, Agustina Prativi Nugraheni

147-160

DOI : https://doi.org/10.55047/transekonomika.v4i2.621
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Abstract views: 131, Download PDF downloads: 135
UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?

Nuril Aulia Munawaroh*, Sudarmiatin, Widya Putimelinda

161-182

DOI : https://doi.org/10.55047/transekonomika.v4i2.642
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Abstract views: 189, Download PDF downloads: 120
THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI

Anita Sumelvia Dewi*, Erwin Syahputra, Umi Nadhiroh, Iing Sri Hardiningrum

183-188

DOI : https://doi.org/10.55047/transekonomika.v4i2.634
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Abstract views: 138, Download PDF downloads: 118