Vol. 4 No. 2 (2024): March 2024

					View Vol. 4 No. 2 (2024): March 2024

In this issue Vol. 4 No. 2 (2024): March, we have processed 10 submitted manuscripts. 0 article was declined after initial review by the editor, 2 articles were declined after the peer review process, and 8 articles were published.

In this issue Vol. 4 No. 2 (2024): March, all of the published articles were authored/co-authored by 22 authors from 6 Institutions and 1 Country, i.e., Universitas Pembangunan Panca Budi Medan (Indonesia), Universitas Negeri Malang (Indonesia), Sekolah Tinggi Ilmu Ekonomi Mahardhika (Indonesia), Universitas Sumatera (Indonesia), Universitas Tidar (Indonesia), Universitas Islam Kadiri (Indonesia).

(Download Full Issue PDF)

Published: 2024-04-15

Full Issue

Articles

  • PENERAPAN GOOD UNIVERSITY GOVERNANCE TERHADAP KEPUASAN MAHASISWA DENGAN EXCELLENT SERVICE SEBAGAI VARIABEL MODERASI (Studi Kasus Mahasiswa Institut Teknologi dan Bisnis Indonesia)

    Tri Dessy Ratna Sari*, Renny Maisyarah, Rahima Br Purba
    87-99
  • OWNED MEDIA: SYSTEMATIC LITERATURE REVIEW (SLR)

    Fian Arifiona Faradila*, Indri Safitri, Herlina Kusuma Wardhani
    100-107
  • UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS

    Sofyan Lazuardi, Tri Wahjoedi*
    108-119
  • ANALISIS AKUNTABILITAS DAN TRANSPARANSI PENGELOLAAN DANA BOS PADA SDS ADVENT 6 MEDAN

    Amoy Dameria Simamora*, Renny Maisyarah, Agus Tripriyono
    120-131
  • PENGARUH WORD OF MOUTH, DISSATISFACTION, VARIETY SEEKING TERHADAP BRAND SWITCHING JASA KURIR J&T EXPRESS (Studi Pada Pengguna Jasa Kurir Ekspedisi J&T Express di Kota Medan)

    Anzala Sahru Ramadhan*, Nicholas Marpaung
    132-146
  • ANALISIS TINGKAT EFISIENSI PENERIMAAN PAJAK DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PADA TAHUN 2016-2020 DI KABUPATEN PURWOREJO

    Nur Atika*, Agustina Prativi Nugraheni
    147-160
  • UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA?

    Nuril Aulia Munawaroh*, Sudarmiatin, Widya Putimelinda
    161-182
  • THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI

    Anita Sumelvia Dewi*, Erwin Syahputra, Umi Nadhiroh, Iing Sri Hardiningrum
    183-188