Vol. 3 No. 2 (2024): NOVEMBER

View Vol. 3 No. 2 (2024): NOVEMBER

In this issue Vol. 3 No. 2 (2024): November, we have processed 9 submitted manuscripts. 1 article was declined after initial review by the editor, 0 article was declined after the peer review process, and 8 articles were published.


In this issue Vol. 3 No. 2 (2024): November, all of the published articles were authored/co-authored by 21 authors from 7 Institutions, such as STIKOM Interstudi, Universitas Negeri Malang, Universitas Pembangunan Panca Budi, Politeknik Negeri Malang, Universitas Jenderal Soedirman, Management and Science University, and Universitas Borneo Tarakan, all from Indonesia.

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DOI: https://doi.org/10.55047/jekombital.v3i2
Published: 2024-11-09

Articles

  • ANALISIS DESKRIPTIF KUALITATIF IMPLEMENTASI WORD OF MOUTH DALAM KOMUNIKASI PEMASARAN PRODUK BROOKLAND COFFEE

    Abdullah Vicky Imam Fachreza*, Soebiagdo
    105-116

  • EXPLORING THE SYNERGY OF GREEN INNOVATION AND DIGITAL TRANSFORMATION FOR ENHANCING SME PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW

    Sriyani Mentari*, Sudarmiatin, Wening Patmi Rahayu
    117-136

  • THE ROLE OF HUMAN CAPITAL MANAGEMENT STRATEGY IN MOTIVATION IN THE DIGITAL ERA

    Nurul Ismayanti*, M. Chaerul Rizky
    137-145

  • SWOT ANALYSIS AS FORMULATION OF MARKETING STRATEGIES ON NOUGGY CULINARY BUSINESS IN MALANG CITY

    Lia Ujung Tri Utami*, Tri Yulistyawati Evelina
    146-160

  • THE STRATEGIC ROLE OF INTELLECTUAL CAPITAL AND FINANCIAL TECHNOLOGY IN IMPROVING MSME PERFORMANCE IN BANYUMAS REGENCY

    Chandra Suparno, Sulistyandari Sulistyandari, Weni Novandari, Ekaningtyas Widiastuti*
    161-168

  • FACTORS AFFECTING CUSTOMER SATISFACTION IN 99 SPEEDMART STORE: A STUDY IN SEKSYEN 13, SHAH ALAM SELANGOR

    Afifah Azzahra Yusuf*, Aimi Binti Anuar, Madam Khairunnisa Binti Azrin
    169-178

  • DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY

    Bidayatul Riskiyah*, Heru Utomo, Tri Istining Wardani
    179-192

  • EFISIENSI PERSEDIAAN THRIFT STORE DI TARAKAN DENGAN METODE JIT, EOQ DAN SAFETY STOCK

    Nurul Hidayat*, Yazmenita Kayla Fatma Azzahra, Nuralia Mastura, Nova Rahmadani
    193-205