Managing the Merchandise Planning Process in SME

Ardiansyah Rasyid; Rich Glacio; Meiwinka Meiwinka; Luis Fernando

doi:10.55047/jscs.v5i1.877

Ardiansyah Rasyid* Accounting Study Program, Faculty of Economics and Business, Universitas Tarumanagara Jakarta, Indonesia
Rich Glacio Accounting Study Program, Faculty of Economics and Business, Universitas Tarumanagara Jakarta, Indonesia
Meiwinka Accounting Study Program, Faculty of Economics and Business, Universitas Tarumanagara Jakarta, Indonesia
Luis Fernando Accounting Study Program, Faculty of Economics and Business, Universitas Tarumanagara Jakarta, Indonesia

DOI: https://doi.org/10.55047/jscs.v5i1.877

Keywords: Training, SMEs, Merchandise

Abstract

The training on managing the merchandise planning process in Jamu (herbal drink) SMEs aims to enhance the skills and knowledge of SME practitioners in the herbal drink sector in planning merchandise effectively. This training covers the basic understanding of merchandise planning, market demand analysis, inventory management, procurement techniques, and the use of technology in planning. Additionally, the training includes case studies and simulations to provide practical experience, as well as explanations on the importance of evaluation and monitoring in the planning process. Through this training, herbal drink SME practitioners are expected to manage their merchandise more efficiently, thereby improving operational efficiency and competitiveness in the market.

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