EFEKTIVITAS PENGGUNAAN APLIKASI SHOPEE PADA MASA PANDEMI COVID-19 DALAM PEMENUHAN KEBUTUHAN MASYARAKAT:

Ahmad Fauzi; Alma Ghia Almanazh Suswandi; Ayu Sinta Sri Dewi

doi:10.55047/transekonomika.v2i5.164

Ahmad Fauzi* Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Siliwangi, Kota Tasikmalaya, Indonesia
Alma Ghia Almanazh Suswandi Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Siliwangi, Kota Tasikmalaya, Indonesia
Ayu Sinta Sri Dewi Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Siliwangi, Kota Tasikmalaya, Indonesia

DOI: https://doi.org/10.55047/transekonomika.v2i5.164

Keywords: Shopee App, Covid-19 Pandemic, Needs

Abstract

This study aims to determine how effective the use of the Shopee application during the COVID-19 pandemic is in meeting community needs. Shopee is an application that gives its customers the opportunity to shop online with the many features it offers. During the COVID-19 pandemic, as it is today, many people prefer to shop online, one of which is the people in the City of Tasikmalaya, with many shopee users in the City of Tasikmalaya, this research was held. The research method used is descriptive quantitative. The results revealed that 99% of the people of Tasikmalaya City feel that the use of shopee during this pandemic has been effective because it can help the community meet their needs during the covid-19 pandemic.

Downloads

Download data is not yet available.

References

Abadi, M. Y., Marzuki, D. S., Rahmadani, S., & al Fajrin, M. (2021). Efektivitas Kepatuhan Protokol Kesehatan Covid-19 Pada Pekerja Sektor Informal Di Kota Makassar (Studi Kasus di Terminal Mallengkeri). Jurnal Manajemen Kesehatan Yayasan RS. Dr. Soetomo, 7(2), 211–224.

Bastian, I. (2007). Akuntansi untuk LSM dan partai politik. Erlangga.

Fatmayanti, A., Murharyati, A., Aulia, S. S., Noflidaputri, R., Mogan, M., Wijayanti, I., Nugrawati, N., & Wahyuni, S. (2022). Kebutuhan Dasar Manusia. Get Press.

Hidayat, A. A., & Uliyah, M. (2015). Buku Saku Praktik Kebutuhan Dasar Manusia. Health Books Publishing.

Kurniawati, U. M., & Maemonah, M. (2021). Analisis Hierarki Kebutuhan Maslow Dalam Pembelajaran Daring Anak Usia Dasar: Analisis Jurnal Sinta 2 Sampai 6. AULADUNA: Jurnal Pendidikan Dasar Islam, 8(1), 51–65.

Makmur. (2013). Efektivitas Kelembagaan Pengawasan. Refika Aditama.

Maslow, A., & Lewis, K. J. (1987). Maslow’s hierarchy of needs. Salenger Incorporated, 14(17), 987–990.

McLeod, S. (2007). Maslow’s hierarchy of needs. Simply Psychology, 1(1–18).

Nugroho, S. A., & Hidayat, I. N. (2021). Efektivitas Dan Keamanan Vaksin Covid-19: Studi Refrensi. Jurnal Keperawatan Profesional, 9(2), 61–107.

Putri, A., Pebriani, A., Rumi, M. J., & Siregar, J. H. (2021). Pemaanfaatan Aplikasi Toko Online Terhadap Kebutuhan Konsumen Selama Pandemi Covid-19. Prosiding Seminar Nasional Pengabdian Masyarakat LPPM UMJ, 1(1).

Wulandari, A., & Anwar, K. U. S. (2021). Analisis Manajemen Pemasaran Pada Aplikasi Shopee Dan Tokopedia. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 1(3), 295–301. https://doi.org/https://doi.org/10.55047/transekonomika.v1i3.49

Yurianto, A., & Bambang Wibowo, K. P. (2020). Pedoman pencegahan dan pengendalian coronavirus disease (covid-19). Kementrian Kesehatan Indonesia.

EFEKTIVITAS PENGGUNAAN APLIKASI SHOPEE PADA MASA PANDEMI COVID-19 DALAM PEMENUHAN KEBUTUHAN MASYARAKAT

(STUDI KASUS PADA MASYARAKAT KOTA TASIKMALAYA)

Abstract

Downloads

References