ANALISIS STRATEGI EKONOMI KREATIF DENGAN METODE TRIPLE HELIX PADA UMKM PAYUNG GEULIS DI KOTA TASIKMALAYA
Abstract
Payung geulis is one of the icons of the creative economy of the city of Tasikmalaya which has its own characteristics in its manufacture. This study aims to analyze the creative economy development strategy at Payung Geulis SMEs in the city of Tasikmalaya and the strategy used in this creative economy development is a SWOT analysis strategy with the Triple Helix method. In this study, data collection in the form of qualitative methods was also carried out by conducting observations and interviews at one of the Payung Geulis businesses in Tasikmalaya. The results of this study indicate that the Payung Geulis by Nailah Collection has decreased in production with a lack of promotional strategies, it will have an impact on the sustainability of the ongoing business. Based on the SWOT analysis that has been carried out, it can help business actors to be able to determine the strategies that must be carried out first in order to achieve the desired goals. Based on this decrease, it is necessary to have creativity and innovation in various ways in order to increase the production of this Payung Geulis business. Hence, it can be concluded that the creative economy strategy with the Triple Helix method in this Payung Geulis business can be said to be relatively dependent on the promotion strategy carried out by business actors.
Downloads
References
Asmoro, E. I. (2012). Perancangan Inkubator Model Triple Helix Untuk Efektivitas Proses Knowledge Transfer Sebagai Strategi Pengembangan IKM. Makalah. Proceeding Call for Paper Pekan Ilmiah Dosen FEB, 14.
Asyhary dan Wasitowati. (2015). Hubungan Triple Helix , Inovasi , Keunggulan Bersaing dan Kinerja. Sultan Agung Islamic University, 2(1), 320–334.
Daulay, Z. A. A. (2018). Strategi Pengembangan Ekonomi Kreatif Dengan Metode Triple Helix (Studi Pada UMKM Kreatif di Kota Medan). Tansiq, 59.
Etzkowitz, H., & Leydesdorff, L. (1997). Universities and the global knowledge economy: A triple helix of university-industry relations. Preprint Version of: Etzkowitz, H., & Leydesdorff, L.(1997). Universities and the Global Knowledge Economy: A Triple Helix of University-Industry-Government Relations. London: Pinter.[Archival Reprint].
Mas’ ud, M. I. (2017). Penyusunan Hirarki Triple Helix Untuk Menentukan Prioritas Berkelanjutan UKM (Studi Kasus UKM D’organic). Prosiding SENATEK 2015, 1(A), 565–570.
Murniati, D. E. (2009). Peran perguruan tinggi dalam triple helix sebagai upaya pengembangan industri kreatif. Seminar Nasional Peran Pendidikan Kejuruan Dalam Pengembangan Industri Kreatif. Jurusan PTBB FT UNY, 21.
Nuraini, N., & Nasri, R. (2017). Strategi Pengembangan Industri Kreatif dengan Pendekatan Triple Helix (Studi Kasus pada Industri Kreatif di Tangerang Selatan).
Polnaya, G. A., & Darwanto, D. (2015). Pengembangan ekonomi lokal untuk meningkatkan daya saing pada ukm ekonomi kreatif batik bakaran di pati, jawa tengah. Jurnal Bisnis Dan Ekonomi, 22(1).
Purnomo, R. A. (2016). Ekonomi Kreatif : Pilar Pembangunan Indonesia. Ziyad Visi Media.
Rangkuti, F. (2014). Analisis SWOT: teknik membedah kasus bisnis cara perhitungan bobot rating dan OCAI.
Rodhiah, Widyani, A. I., & Winduwati, S. (2021). Meningkatkan Keunggulan Kompetitif Melalui Redesain Kemasan UKM Cap Cus Di Jambi. PRIMA : Portal Riset Dan Inovasi Pengabdian Masyarakat, 1(1), 1–6. https://doi.org/https://doi.org/10.55047/prima.v1i1.10
Statistik, B. P. (2022). Februari 2022: Tingkat Pengangguran Terbuka (TPT) sebesar 5,83 persen dan Rata-rata upah buruh sebesar 2,89 juta rupiah per bulan. Bps.Go.Id. https://www.bps.go.id/pressrelease/2022/05/09/1915/februari-2022--tingkat-pengangguran-terbuka--tpt--sebesar-5-83-persen.html
Suliswanto, M. S. W. (2010). Pengaruh produk domestik bruto (PDB) dan indeks pembangunan manusia (IPM) terhadap angka kemiskinan di Indonesia. Jurnal Ekonomi Pembangunan, 8(2), 357–366.
Copyright (c) 2022 Rosa Mardiana, Servia Rosmawati, Sri Hardianti Sartika
This work is licensed under a Creative Commons Attribution 4.0 International License.
.png)
.png)
.png)
.png)
