DAMPAK PEMANFAATAN E-COMMERCE PADA KINERJA UMKM

Chrisnanda Kurnia Putranto; Utpala Rani

doi:10.55047/transekonomika.v2i5.226

Chrisnanda Kurnia Putranto* Program Studi Akuntansi, Universitas Tidar Magelang
Utpala Rani Program Studi Akuntansi, Universitas Tidar Magelang

DOI: https://doi.org/10.55047/transekonomika.v2i5.226

Keywords: Marketing, Marketing Strategy, MSMEs, e-commerce

Abstract

The research that the researcher uses aims to determine the effect of the use and utilization of the e-commerce marketing system on the performance of MSMEs. One of the methods that researchers use is descriptive qualitative method. This method uses data collection techniques which include observation, documentation, and interview techniques. The subject of this research is 1 MSME actor who has 3 branches in Magelang City. This study shows that there are two impacts or influences from the use or utilization of e-commerce marketing systems, namely positive impacts and negatif impacts. The positive impact of this business can be accessed anytime and anywhere, and provides convenience in the transaction process. Another positive influence is that it can make it easier to do promotions, so that it can help the communication system with customers more effectively. In addition, it can also access the global market which of course can increase turnover from sales. The negatif impact or influence is that if the goods ordered are damaged, or not in accordance with the wishes of the consumer, the MSME is given a bad rating. of course it will harm the store or MSME.

Downloads

Download data is not yet available.

References

Anonimius. (2015). Tim Kementrian Koperasi dan UMKM 2015, Rencana Strategis Kementrian Koperasi dan Usaha Kecil Dan Menengah Republik Indonesia Tahun 2015-2019. Kementrian Koperasi Dan Ukm, Jakarta.

Argilés, J., Ravenda, D., & Garcia-Blandon, J. (2020). E-Commerce and Labour Tax Avoidance. Critical Perspectives on Accounting, Xxxx.

Astawa, I. G. S., ER, N. A. S., & Harini, L. P. I. (2021). Penerapan e-Commerce Berbasis Desa Adat Di Desa Baler Bale Agung Kabupaten Negara Bali. Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat), 1(1), 42–47.

Budiarto, R., Putero, S. H., Suyatna, H., Astuti, P., Saptoadi, H., Ridwan, M. M., & Susilo, B. (2018). Pengembangan UMKM antara konseptual dan pengalaman praktis. Ugm Press.

Cahyono, G. H. (2018). Kewirausahaan dan Inovasi dalam E-Commerce. Swara Patra: Majalah Ilmiah PPSDM Migas, 8(1), 80–92.

Caniago. (2002). Strategi memajukan usaha kecil dan menengah. Jakarta: Pustaka.

Edelia, A., & Aslami, N. (2022). The Role Of Empowerment Of The Cooperative And MSME Office In The Development Of Small And Medium Micro Enterprises In Medan City. MARGINAL : Journal Of Management, Accounting, General Finance And International Economic Issues, 1(3), 31–36. https://doi.org/https://doi.org/10.55047/marginal.v1i3.163

Fatmariani. (2011). Pengaruh Adopsi Teknologi Informasi Open Source E-commerce Terhadap Kinerja UKM dengan Faktor-Faktor Technology Acceptance Model (TAM) Sebagai Moderating Variabel. . Jurnal Teknomatika Palembang STMIK PalComTech, 1(1).

Haerulah, E., & Ismiyatih, S. (2017). Aplikasi e-commerce penjualan souvenir pernikahan pada toko “XYZ.” PROSISKO: Jurnal Pengembangan Riset Dan Observasi Sistem Komputer, 4(1).

Ikhsan, M., & Hasan, M. (2020). Analisis Dampak Penggunaan E-Commerce dalam Meningkatkan Omzet Penjualan Usaha Mikro Kecil Menengah di Kota Makassar. Journal of Economic Education and Entrepreneurship Studies, 1(1), 39.

Iqbal, M., Ningtyas, N. M. N., & Puspaningtyas, M. (2021). Pemanfaatan E-Commerce Shopee Dalam Mengembangkan Bisnis Bagi Businessman Muda Untuk Menghadapi Era Bisnis Digital Masa Pandemi. Prosiding National Seminar on Accounting, Finance, and Economics (NSAFE), 1(11).

Kala’lembang, A. (2020). Adopsi E-Commerce Dalam Mendukung Perkembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Masa Pandemi Covid-19. Capital: Jurnal Ekonomi Dan Manajemen, 4(1), 54–65.

Maulana, S. M. (2015). Implementasi E-Commerce Sebagai Media Penjualan Online. Jurnal Administrasi Bisnis, 29.

Nofriansyah, D., Jatiningrum, C., Siregar, M. N. H., Butarbutar, N., Abadi, S., Jamaludin, J., Sudarso, A., Giap, Y. C., Harmayani, H., & Hutahaean, J. (2020). Bisnis Online: Strategi dan Peluang Usaha. Yayasan Kita Menulis.

Ramli, N. (2010). Keberadaan UMKM. Republika Online.

Sugiyono, S. (2016). Metode Penelitian Kuantitatif dan Kualitatif dan R&D. ALFABETA Bandung.

Sulistyorini, P., Royanti, N. I., & Yunianto, E. (2014). Pengaruh adopsi e-commerce terhadap keberhasilan usaha (studi kasus pedagang batik di pasar grosir setono). Jurnal Litbang Kota Pekalongan, 7.