THE EFFECT OF BURGREENS PRODUCT COMMUNICATION TOWARD CONSUMER TRUST IN SOUTH JAKARTA
Keywords:
Business Communication, Burgreens, Product Communication
Abstract
Business communication develops relational strategies to build the consumers’ trust. The lack of Vegetables and fruit consumption motivates Burgreens’ owner to create healthy fast food.Therefore,trust engages society to be involved in order to begin a healthy lifestyle. This research aimed to perceive the role of product communication in consumer trust throughout Burgreens’ case study. This research applies quantitative methods and purposive sampling techniques. The populations of this research are involving the consumers of Burgreens’ within the Google form online distribution and the data are analyzed by SPSS. In this research, product communication influences consumer trust
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References
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Awaliya, H. B. P., Pradigdo, S. F., & Nugraheni, S. A. (2020). Kurangnya Konsumsi Buah dan Sayur Sebagai Faktor Risiko Kejadian Overweight Pada Remaja Putri (Studi pada Mahasiswi di Salah Satu Universitas di Kota Semarang). Jurnal Ilmiah Mahasiswa, 10(2), 34–38.
AYDIN, D., & DURHAN, B. (2020). The Role Of Product Communıcatıon in Consumer Trust. Intermedia International E-Journal, 7(12), 70–84.
Chahal, H., & Rani, A. (2017). How trust moderates social media engagement and brand equity. Journal of Research in Interactive Marketing, 11(3), 312–335.
Conrad, D., & Newberry, R. (2012). Identification and instruction of important business communication skills for graduate business education. Journal of Education for Business, 87(2), 112–120.
Delgado-Ballester, E., Munuera-Aleman, J. L., & Yague-Guillen, M. J. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 35–54.
Frisca, F. (2020). olaborasi Jakarta Vegan Guide x Burgreens Hadirkan Menu Minuman Vegan.
gobiz. (n.d.). Burgreens: Fokuskan Usaha pada Reduce, Reuse & Replace. https://gobiz.co.id/pusat-pengetahuan/burgreens/.
Hardany, H., & Najoan, S. S. (2023). " Like or Rely? Korelasi Content Likeability dan Content Credibility terhadap Consumer Acceptance pada Advertising Product Placement. Inter Komunika: Jurnal Komunikasi, 7(2), 15–33.
Indonesia, D. (2023). APJII: Pengguna Internet Indonesia Tembus 210 Juta pada 2022. Dataindonesia. Id.
Jayasingh, S. (2019). Consumer brand engagement in social networking sites and its effect on brand loyalty. Cogent Business & Management, 6(1), 1698793.
Karami, A., Bozbay, Z., & Arghashi, V. (2018). The influence of social media trust on consumer behavioral intention in tourism industry. The 2nd Conference on Management & Business, 1–18.
Karim, R., Wolok, T., & Radji, D. L. (2020). Pengaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian Online di kalangan mahasiswa fakultas Ekonomi Universitas Negeri Gorontalo. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 3(2), 88–99.
Kemenkes, R. I. (2013). Riset kesehatan dasar 2013. Jakarta.
Kompas.com. (2019). Burgreens, Kisah Panjang Soal Penyakit dan Kemenangan Gaya Hidup Sehat. Lifestyle.Kompas.Com.
Lau, G. T., & Lee, S. H. (1999). Consumers’ trust in a brand and the link to brand loyalty. Journal of Market-Focused Management, 4, 341–370.
Pemikir, S. (2021). Burgreens, Tak Hanya Menawarkan Makan Enak Tapi juga Hidup Sehat.
Purwanto, D. (2016). Komunikasi bisnis, ed. ke-3. Erlangga, Jakarta.
Rizal, V. Z. (2019). Komunikasi Pemasaran Media Sosial Instagram Pada Toko Kue Selebriti Bandung Makuta (@ Bandungmakuta) Terhadap Kesadaran Merek. Jurnal Komunikasi, 4(1), 75.
Sari, N. L. D. I. D. (2013). Elemen visual kemasan sebagai strategi komunikasi produk. Profetik: Jurnal Komunikasi, 6(1).
Sartika, M. D., Rukiyah, R., Andika, W. D., & Sumarni, S. (2022). Literature Review: Motivasi yang Diberikan Kepada Anak Dalam Mengkonsumsi Sayuran. Jurnal Pendidikan Anak, 11(1), 30–39.
Siagian, H., & Cahyono, E. (2014). Analisis website quality, trust dan loyalty pelanggan online shop. Jurnal Manajemen Pemasaran, 8(2), 55–61.
Tirtayasa, S., Lubis, A. P., & Khair, H. (2021). Keputusan pembelian: sebagai variabel mediasi hubungan kualitas produk dan kepercayaan terhadap kepuasan konsumen. Jurnal Inspirasi Bisnis Dan Manajemen, 5(1), 67–86.
Utami, T. D., & Kurnia, K. (2022). PERAN KOMUNIKASI PRODUK DALAM MEMPERTAHANKAN KEPERCAYAAN KONSUMEN JANJI JIWA. Inter Script: Journal of Creative Communication, 4(1), 15–22.
Vizard, S. (2016). Consumer trust in brands on social media falls as line between marketing and non-commercial blurs. Marketing Week.
Yuriansyah, A. L. (2013). Persepsi tentang kualitas pelayanan, nilai produk dan fasilitas terhadap kepuasan pelanggan. Management Analysis Journal, 2(1).
Zainal, A. G. (2017). Strategi Komunikasi Oleh Brand Presenter Dalam Memasarkan Produk Kepada Konsumen (The Communications Strategy by Brand Presenter in Marketing Products to Consumers). Metacommunication; Journal of Communication Studies, 2(1), 66–74.
Published
2024-01-22
How to Cite
Putri, A. V., & Najoan, S. (2024). THE EFFECT OF BURGREENS PRODUCT COMMUNICATION TOWARD CONSUMER TRUST IN SOUTH JAKARTA. TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN, 3(6), 988-996. https://doi.org/10.55047/transekonomika.v3i6.568
Section
Articles
Copyright (c) 2024 Alida Vanesha Putri, Sarah Najoan
This work is licensed under a Creative Commons Attribution 4.0 International License.
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