Vol. 3 No. 6 (2023): November 2023

View Vol. 3 No. 6 (2023): November 2023

In this issue Vol. 3 No. 6 (2023): November, we have processed 12 submitted manuscripts. 2 articles were declined after initial review by the editor, 2 articles were declined after the peer review process, and 8 articles were published.


In this issue Vol. 3 No. 6 (2023): November, all of the published articles were authored/co-authored by 16 authors from 8 Institutions and 1 Country, i.e., Universitas Sumatera Utara (Indonesia), STIKOM InterStudi (Indonesia), Universitas Tidar (Indonesia), Universitas Tarumanagara (Indonesia), Universitas Bandar Lampung (Indonesia), STIE Mahardhika Surabaya (Indonesia), Universitas Islam Lamongan (Indonesia), Universitas Airlangga (Indonesia).


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DOI: https://doi.org/10.55047/transekonomika.v3i6
Published: 2024-01-08

Articles

  • PENGARUH BRAND AMBASSADOR TWICE, KUALITAS PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI PADA MAHASISWA DI KOTA MEDAN)

    Nurul Azzura* - Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara Ainun Mardhiyah - Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara
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    Views 545 Downloads 558 Pages 981-987

  • THE EFFECT OF BURGREENS PRODUCT COMMUNICATION TOWARD CONSUMER TRUST IN SOUTH JAKARTA

    Alida Vanesha Putri* - College of Communication Inter Studies Sarah Najoan - College of Communication Inter Studies
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    Views 170 Downloads 233 Pages 988-996

  • ANALIS PENGUKURAN KINERJA RSUD DR. PIRNGADI DENGAN METODE BALANCE SCORECARD

    Rahmah Abidah - Jurusan Akuntansi, Fakultas Eknonomi Universitas Tidar 🇺🇸
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    Views 224 Downloads 246 Pages 997-1008

  • STRATEGI PEMASARAN SELAMA SIKLUS HIDUP PRODUK

    Rodhiah Rodhiah* - Program Studi Manajemen dan Bisnis, Universitas Tarumanagara Christiandinata Tjandra Bravo - Jurusan Manajemen Fakultas Ekonomi dan Bisnis , Universitas Tarumanagara Jakarta 🇺🇸 Valentina Valentina - Jurusan Manajemen Fakultas Ekonomi dan Bisnis , Universitas Tarumanagara Jakarta 🇺🇸
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    Views 2016 Downloads 2054 Pages 1009-1016

  • THE INFLUENCE OF COMMUNITY-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) ON TISKA BEACH TOURISM VISITS IN LAMPUNG PROVINCE

    Richa Hesti Dewi* - Faculty of Economics and Business, Bandar Lampung University Iskandar Ali Alam - Faculty of Economics and Business, Bandar Lampung University
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    Views 139 Downloads 222 Pages 1017-1030

  • THE INFLUENCE OF LEADERSHIP STYLE, MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT BANK SUMUT USU BRANCH

    Nugraha Ramadhan Sinaga - Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara
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    Views 138 Downloads 232 Pages 1031-1044

  • THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City)

    Novrianda Wirayudha* - Business Administration Study Program, Faculty of Social and Political Sciences, University of North Sumatra Feby Aulia Safrin - Department of Business Administration, Faculty of Social and Political Science, University of North Sumatra
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    Views 479 Downloads 469 Pages 1045-1061

  • STRATEGIES FOR IMPROVING HUMAN RESOURCES THROUGH EDUCATIONAL TOURISM

    Mohammad Ali Masyhuri* - STIE Mahardhika Surabaya, Indonesia 🇮🇩 Sutinem - Lamongan Islamic University, Indonesia 🇮🇩 Abdul Mateen - Departement of Economics, Faculty of Economics and Business, Airlangga University, Indonesia 🇮🇩
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    Views 223 Downloads 255 Pages 1062-1072