Vol. 3 No. 6 (2023): November 2023

View Vol. 3 No. 6 (2023): November 2023

In this issue Vol. 3 No. 6 (2023): November, we have processed 12 submitted manuscripts. 2 articles were declined after initial review by the editor, 2 articles were declined after the peer review process, and 8 articles were published.


In this issue Vol. 3 No. 6 (2023): November, all of the published articles were authored/co-authored by 16 authors from 8 Institutions and 1 Country, i.e., Universitas Sumatera Utara (Indonesia), STIKOM InterStudi (Indonesia), Universitas Tidar (Indonesia), Universitas Tarumanagara (Indonesia), Universitas Bandar Lampung (Indonesia), STIE Mahardhika Surabaya (Indonesia), Universitas Islam Lamongan (Indonesia), Universitas Airlangga (Indonesia).


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DOI: https://doi.org/10.55047/transekonomika.v3i6
Published: 2024-01-08

Articles

  • PENGARUH BRAND AMBASSADOR TWICE, KUALITAS PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI PADA MAHASISWA DI KOTA MEDAN)

    Nurul Azzura*, Ainun Mardhiyah
    981-987

  • THE EFFECT OF BURGREENS PRODUCT COMMUNICATION TOWARD CONSUMER TRUST IN SOUTH JAKARTA

    Alida Vanesha Putri*, Sarah Najoan
    988-996

  • ANALIS PENGUKURAN KINERJA RSUD DR. PIRNGADI DENGAN METODE BALANCE SCORECARD

    Rahmah Abidah
    997-1008

  • STRATEGI PEMASARAN SELAMA SIKLUS HIDUP PRODUK

    Rodhiah Rodhiah*, Christiandinata Tjandra Bravo, Valentina Valentina
    1009-1016

  • THE INFLUENCE OF COMMUNITY-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) ON TISKA BEACH TOURISM VISITS IN LAMPUNG PROVINCE

    Richa Hesti Dewi*, Iskandar Ali Alam
    1017-1030

  • THE INFLUENCE OF LEADERSHIP STYLE, MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT BANK SUMUT USU BRANCH

    Nugraha Ramadhan Sinaga
    1031-1044

  • THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City)

    Novrianda Wirayudha*, Feby Aulia Safrin
    1045-1061

  • STRATEGIES FOR IMPROVING HUMAN RESOURCES THROUGH EDUCATIONAL TOURISM

    Mohammad Ali Masyhuri*, Sutinem, Abdul Mateen
    1062-1072